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Associate Director, New Product Launch
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- The Associate Director, New Product Launch will develop marketing strategies for the new product injectable portfolio, have overall product management responsibility for assigned product portfolio and work closely with the portfolio team, sales team, contracts group, supply chain management and other cross-functional departments, to drive business growth and achieve both revenue and market share targets for new products.
- Evaluate potential new product development opportunities and products to determine market fit and potential, employing market research, customer round tables and other market evaluation tools.
- Analyze external environment, market trends, in preparation for launch including analysis of pharmacy operations and opportunities for improvement via presentations or formulations.
- Monitor product performance trend versus budget and estimate, provide insight and comments on the variances, and proactively drive new product launch performance.
- Analyze external environment, market trends, and customer behavior to guide demand planning and provide inputs on supply planning.
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