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Associate Brand Manager, Innovation
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- Deutsch Family Wine & Spirits seeks an Associate Brand Manager, Innovation , reporting to the Senior Brand Manager, Innovation, to conceive and develop new products that engage consumers, enhance brand equity and build long-term profit growth for the company.
- The Associate Brand Manager, Innovation will join a team of Innovation specialists in developing a pipeline of products - in both wine and spirits - that broaden our existing brands and create new opportunities for development.
- Works with the Senior Brand Manager to shepherd projects through the Stage-Gate process, ensuring the integrity of an idea or concept is maintained throughout.
- Supports the team in gathering consumer insights, industry trends, competitive intelligence, to create a holistic view of the consumer, enabling better briefs and product formation
- Assists in the crafting of exceptional briefs that inspire our creative partners to think bigger and deliver concepts and ideas that surpass our consumer research success benchmarks.
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