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Associate Brand Manager
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Full-time
- Reporting to the Sr. Brand Manager, the Associate Brand Manager role will be responsible for tracking and analyzing business performance and defining holistic action plans to drive growth initiatives across the existing line of products for Frida Baby, Mom, and/or Fertility brands.
- The Associate Brand Manager will partner with Finance, Sales, Ecomm, Media, Creative, Operations, and R&D to deliver annual revenue and margin goals.
- Translate performance analytics, consumer insights, and retailer strategies into winning
- Evaluate a broad set of data inclusive of point of sale sales metrics, competitive intel, marketing performance, consumer insight, brand studies, sentiment analysis, and reviews to inform defining growth strategies and priorities related to distribution, pricing, shelving, merchandising (displays + promotions), media, and marketing communications.
- Experience pulling, analyzing and visualizing Nielsen and/or IRI data
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