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This position focuses on improving conversion and revenue based KPIs across all OMNI platforms, as well as finding opportunities by way of search strategies, UX, and content marketing with the overall objective of improving eCommerce conversion rates via full end-to-end funnel optimization.. A visionary role on the leading edge of the current (and future) digital landscape, this role is tasked with staying on top of and ahead of the latest trends in funnel and conversion rate optimization, SEO, SEM and search intent analysis, user experience design/research, content creation/marketing, and external communications.. Deep understanding of web analytics tools (such as Adobe Analytics), CRO tools (like Content Square, Optimizely, VWO, Unbounce), and data visualization tools (Tableau, PowerBI, Google Data Studio).. Certification in Google Analytics, Google AdWords, or related field.. Knowledge of SQL, R, Python, HTML, CSS, and JavaScript.

specialist

Overview Here at Discount Tire, we celebrate the spirit of our people with extraordinary pride and enthusiasm. Our business has been growing for more than 60 years and now is the best time in our history to join us. We are opening more locations every year and we are always looking for qualified individuals to join us in our growth. We are a company that promotes from within, both in our retail and corporate operations.
The Conversion Rate Optimization (CRO) & Analytics Strategy Specialist must be skilled and able to use analytical expertise to develop, execute, and manage our CRO strategies, with a strong focus on driving revenue growth. Refining, monetizing and growing Discount Tire's digital strategies and web presences will be critical. This position focuses on improving conversion and revenue based KPIs across all OMNI platforms, as well as finding opportunities by way of search strategies, UX, and content marketing with the overall objective of improving eCommerce conversion rates via full end-to-end funnel optimization.
A visionary role on the leading edge of the current (and future) digital landscape, this role is tasked with staying on top of and ahead of the latest trends in funnel and conversion rate optimization, SEO, SEM and search intent analysis, user experience design/research, content creation/marketing, and external communications. Ultimately, this position is a driving force of Discount Tires web monetization efforts, and advocates for the users ease of use and ability to transact regardless of their position in the conversion funnel and purchase path.
Focusing primarily on developing strategies that attain and monetize new web audiences through funnel e-Commerce optimization techniques that consider all users and customers of the Discount Tire brand(s), the CRO & Analytics Strategy Specialist will synthesize how digital interactions fit into broader consumer activities while articulating digital concepts and solutions in a clear and compelling way to stakeholders and subject matter experts of any level within the organization.
The ideal candidate also has a finger on the pulse of the automotive industry and can confidently make quick decisions that capitalize on current and news events as they relate to Discount Tires OMNI business initiatives and objectives.
Essential Duties and Responsibilities :
Develop, execute, and manage robust, data-driven CRO strategies designed to enhance the online user experience, drive conversions, and, crucially, maximize revenue.
Collaborate with cross-functional teams (SEO, PPC, UX/UI, Content, Design) to implement data-informed strategies that enhance user experiences, and drive revenue growth.
Lead in-depth analysis of website and marketing data through advanced analytics platforms, leveraging insights to identify opportunities for revenue growth and optimization.
Design and execute A/B and multivariate testing, analyze results, and implement changes focused on optimizing revenue generation.
Conduct customer behavior research, user experience analysis, and competitor analysis, utilizing advanced statistical analysis and predictive modeling to create revenue-driving strategies.
Develop and maintain revenue-focused dashboards and recurrent reports, providing actionable insights to the team and key stakeholders.
Remain up-to-date with the latest CRO, digital marketing, analytics trends, and techniques that can enhance revenue growth.
Works closely with UX designers and specialists to discover and maximize conversion opportunities.
Stays current on the latest funnel optimization, web conversion rate optimization, search, digital marketing and communication industry technologies, trends and strategies; integrates findings into areas of responsibility quickly and ahead of the competition.
Completes work in a timely and accurate manner while providing exceptional customer service.
Maintains awareness of, responds to and dominates competitors in the general digital communications and digital marketing landscape.
Maintains confidentiality, treats others with respect and models the tenets of Discount Tires values.
Qualifications:
Proven experience as a CRO Specialist, Digital Analyst, or similar role with a strong track record in driving revenue growth.
Deep understanding of web analytics tools (such as Adobe Analytics), CRO tools (like Content Square, Optimizely, VWO, Unbounce), and data visualization tools (Tableau, PowerBI, Google Data Studio).
Proficiency in statistical analysis, predictive modeling, and financial modeling with a strong ability to analyze complex data, identify key trends, and develop actionable, revenue-driven insights.
Proven ability to develop strategic recommendations based on data that align with business objectives and revenue goals.
Knowledge of A/B testing, multivariate testing, user experience (UX) design, and customer psychology as they relate to revenue optimization.
Excellent communication skills with the ability to effectively present complex data to non-technical stakeholders.
Certification in Google Analytics, Google AdWords, or related field.
Knowledge of SQL, R, Python, HTML, CSS, and JavaScript.
Experience with CRM platforms like Salesforce or HubSpot.
Familiarity with machine learning algorithms and their application to customer behavior prediction and revenue optimization.
Educational Requirements:
This position requires a Bachelor's degree in Data Analytics, Data Science, Business, Statistics, Mathematics, Information Systems, or a related field. Desired: Master's degree in a related field or equivalent professional experience.
Discount Tire provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local law. #J-18808-Ljbffr

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