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Shopper And Category Insights Manager
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Full-time
- The Shopper and Category Insights Manager guides a vision for the category with the retailer, developed through deep understanding of the Target Guest.
- Core to our Haleon approach is synthesizing shopper and category insights to build winning category strategies and assortment recommendations for the retailer and Haleon brands.
- The goal of the Shopper and Category Insights function is to be on the leading edge of thought leadership for the retailer, integrating the voice of the guest with advanced analytic insights, processes, and tools to drive vision and strategy.
- Establish and cultivate relationships with Target Buyers to understand priorities and strategies to deliver winning omni channel approaches; be recognized as a strategic partner & thought leader
- Leverage persuasive storytelling skills to communicate the voice of the guest including attitudes, behaviors, and motivations; conduct primary research in conjunction with HQ-based Shopper Insights team and Shopper Science Lab to support key initiatives
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