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Digital Capabilities Manager
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- The Digital Capability Manager plays a critical role in identifying and deploying priority Digital and eCommerce capability areas to upskill associates & drive accelerated online sales growth at Royal Canin across Business Units.
- Focused on growing Royal Canin and Eukanuba brand presence online, this role will assess Digital capability priorities, developing specific strategies and scaling organizationally, and share best practices and consultation with sales teams.
- Specifically, this role will enable Royal Canin to leapfrog our Digital capabilities by acting as the thought-leader & SME while developing & executing strategies in the following areas: Perfect Digital Store Subscription /Auto-Ship, Digital Content, Ratings & Reviews, Online Taxonomy, Retailer Search Optimization.
- Ability to benchmark competitive landscape and where to win in search, taxonomy, and over-all digital path to purchase.
- Own the Digital Shelf (PDS) Program to drive improvements across retailers’ capabilities, focused on Merchandising Key Beliefs such as Perfect Product (Assortment), Perfect Path (Navigation), Perfect Position (Search), Perfect Page (Content), and Ratings and Reviews.
Expired 1 month agoInactive Job
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