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Your role will collaborate cross-functionally with teams in marketing, editorial, loyalty, brand identity, product, digital personalization, user experience, and social media to ensure consistent creative output across multiple channels.
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User/Customer Acquisition : Oversee the development and execution of strategies for driving user/customer acquisition through digital advertising, content marketing, SEO, SEM, social media, email marketing, and partnerships.
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Human Computer Interaction and User Experience Design are joint programs with CDM’s School of Design. Posting Details Job ID: 47765 College/School: Chicago, IL - Jarvis College of Computing & Digital Media Responsibilities: DePaul’s Jarvis College of Computing & Digital Media (CDM) is located in the heart of Chicago’s Loop, the central business district of Chicago.
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Work with complex data structures; cleanse data and perform statistical analyses such as: marketing mix modes (MMM), digital multi-touch attribution (MTA), TV attribution, media response analysis, time series analysis, predictive modeling, cluster analysis, user overlap analysis, path to conversion analysis, website analytics, lifetime value (LV) analysis, discrete choice/conjoint analysis, latent class & other clustering techniques (segmentations), multivariate & logistic regressions (ex.
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With office locations in Pittsburgh and Chicago, Gatesman is a privately held, fully integrated marketing communications agency with expertise in advertising, digital, analytics, public relations, social media, and performance media.
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Executes UI design for new AEM (Adobe Experience Manager) components to enhance the user experience for our public digital properties. Uses analytical and data-driven approach to survey the competitive landscape to ensure the creation of differentiated experiences during moments that matter along user journeys, bringing forth leading edge thinking and processes to our digital design work to push our practice in new directions.
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IQVIA Sales, Claims, RWE, CRM Activity, Formulary Tier, Lives, CLM Data, Digital Media, Nielsen, etc. Conducting workshops, gathering & documenting requirements, backlog grooming, user stories update for Data aggregation, analytics, and reports including customer master and master data management.
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Expert user of Google Campaign Manager 360 (DoubleClick) and the Trafficking and Reporting API; Experience with Google Analytics and/or Google Display & Video 360 is also a plus. 2+ years of experience in digital Ad Ops.
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Work with complex data structures, cleanse data, and perform statistical analyses such as: marketing mix models (MMM), digital multi-touch attribution (MTA), TV attribution, media response analysis, time series analysis, predictive modeling, cluster analysis, user overlap analysis, path to conversion analysis, website analytics, lifetime value (LV) analysis, discrete choice/conjoint analysis, latent class & other clustering techniques (segmentations), multivariate & logistic regressions (ex.
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