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10+ years experience in campaign management related to B2B marketing, campaigns marketing, ABM marketing and/or product-led growth marketing. Partner with AMER/EMEA/APAC Field Marketing leads to plan mid-to-lower funnel campaign related activations to accelerate opportunities and conversions.
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Leverage the collective outputs of various marketing activities to support sales and accelerate pipeline velocity by developing andmaintainingmultiple sales enablement materials, including battle cards, collateral and presentations, competitive battle cards, persona profiles, training sessions, and other prioritized enablement programs asidentified.
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Write campaign briefs that inspire the cross-functional team (e.g., Brand & Creative, Marketing Automation, Marketing Ops, Digital Marketing, Web, Agency Partners, etc.) Partner with Marketing Analytics to establish performance metrics and measurement cadences for each campaign, recommending campaign optimizations and strategic shifts as appropriate.
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Leveraging both digital and physical channels, you will harness customer databases and cutting-edge marketing automation tools to engage targeted audiences effectively. Work closely with customer success, sales, and product teams to understand customer needs and align cross-sell and upsell campaign execution and support.
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They work alongside team members in the Global Media, Advertising, and Campaign team, which is part of the Global Marketing Group. Willing to understand marketing campaign objectives and apply to experience planning to ensure on strategy and delivering against success metrics.
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Direct strategic activities as required by client, such as: environmental and conceptual assessment, market segmentation and targeted sales and account management strategies, competitive analysis and gap identification, product development and enhancement, marketing campaign design and development, new systems and processes design, vendor procurement and relationship management, and lessons learned facilitation and reporting.
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The Head of Brand Marketing will report to the CEO, working closely with our Co-Founders, and oversee all brand marketing efforts—including brand strategy, communications, campaign development and execution, content & creative, brand touchpoints (web site, unboxing, collateral, packaging, etc), product marketing, social media, marketing events, GTM planning and marketing operations, PR, brand partnerships, sampling and hotel amenity.
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Tags alumni engagement, campaign, communication, donor development, donor funding, engagement, fundraising, grant proposals, grant writing, grants, marketing, planning, relationship management, strategy.
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We’ve made the Newsweek 2024 Greatest Workplaces for Diversity list and achieved a perfect score of 100 on the Human Rights Campaign Corporate Equality Index (CEI) for the fifth consecutive year.
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Maintain complete marketing budget, including capturing costs by business unit, channel, campaign, and tradeshow. Lead advertising campaign initiatives across multiple industry trade publications, Google Ads, and paid social.
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Exercise critical thinking and creativity to look for ongoing campaign optimization, process improvement, or reporting opportunities. 6+ years of relevant work experience in a data-centric role with 4+ years of marketing analyst experience.
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Collaborate with the Northfield underwriting team and broader Travelers marketing team on campaign development and management, educational, entertainment, advertising, collateral development, etc, acting in the role of strategist and project manager.
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