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The Marketing Director will be responsible for leading the channel marketing team that supports the Cigna Medicare Advantage (MA) business. Channel Marketing Director, Medicare Advantage - Hybrid.
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The Senior Integrated Producer is well-versed in the creative process and production execution of myriad cross-channel asset/deliverable types, partnering with Account Management to define and prioritize production work while also taking accountability for driving every aspect of the creative project process.
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Channel Marketing Director, Medicare Advantage - Hybrid The Marketing Director will be responsible for leading the channel marketing team that supports the Cigna Medicare Advantage (MA) business.
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ResponsibilitiesLead the development of the annual channel marketing strategy to deliver on enrollment and customer retention targets for the overall MA business. Significant marketing strategy, direct marketing, and multi-channel marketing experience is required.
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The Marketing Director will have accountability for local marketing efforts that support the broker distribution channel. The Marketing Director will lead development and execution of a broker toolkit, broker materials, local campaigns, events and sponsorship activations.
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The Marketing Director will lead a team that partners with distribution leadership to understand the unique opportunities within each market and support local brokers in delivering on sales and retention goals.
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Lead the development of the annual channel marketing strategy to deliver on enrollment and customer retention targets for the overall MA business. Experience with direct response marketing, event and sponsorship activation.
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This role will be accountable for the development and execution of marketing strategy focused on driving smart and measurable growth across the MA product portfolio and for coordinating across the enterprise to achieve results.
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Oversee the execution of the marketing strategy and plans, including creative strategies, creative and media briefs. Evaluate and adjust marketing strategy (positioning, competitive messaging, etc.
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Experience in developing and managing spend matrices for media channel mix to maximize CPA for the business. This role will also serve as the local market SME to the broader marketing organization, so that enterprise marketing campaigns are tailored to market nuances and take advantage of local opportunities.
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Drive a high-performance marketing culture by continuously evaluating talent and skill sets. Monitor and identify changes in the marketing environment and competitive strategies. Experience with marketing analytics and testing methodologies.
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Experience in developing and executing against marketing plans. Cigna Healthcare, a division of The Cigna Group, is an advocate for better health through every stage of life. About Cigna Healthcare.
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Ability to work from a Cigna office 3 days a week, as requested by the business. The Cigna Group has a tobacco-free policy and reserves the right not to hire tobacco/nicotine users in states where that is legally permissible.
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The MA business is a key business line within the larger Cigna Government business. Drive the people strategy within the team, including the successful execution of all recruiting, development, motivation and retention efforts.
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Partner with the business on the development of customer targets, value propositions, competitive positioning, consumer research, and more to support growth goals. This position will need to leverage customer segmentation, market research, competitive intel and product purchasing models to inform strategy.
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channel marketing jobs Title: marketing Company: Cigna in Roanoke, Virginia
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