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Channel Marketing Director, Medicare Advantage - Hybrid
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Full-time
- Channel Marketing Director, Medicare Advantage - Hybrid The Marketing Director will be responsible for leading the channel marketing team that supports the Cigna Medicare Advantage (MA) business.
- The Marketing Director will have accountability for local marketing efforts that support the broker distribution channel.
- The Marketing Director will lead development and execution of a broker toolkit, broker materials, local campaigns, events and sponsorship activations.
- This position will need to leverage customer segmentation, market research, competitive intel and product purchasing models to inform strategy.
- Significant marketing strategy, direct marketing, and multi-channel marketing experience is required.
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