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Develop and execute a comprehensive email marketing strategy, including segmentation, campaign design, copywriting, and A/B testing to optimize engagement and conversion rates. This role is instrumental in enhancing our brand presence, engaging our target audience, and driving revenue growth through effective email marketing, events, and content development.
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Hands-on experience working with Salesforce, Salesforce Marketing Cloud, and Mobile Commons, including direct email and SMS implementation experience. The Associate Director, Digital Fundraising Strategy leads the strategy, planning and creative development of the Sierra Club’s email and SMS fundraising program.
$90,000 - $100,000 a yearFull-timeExpandApply NowActive JobUpdated 5 days ago - UpvoteDownvoteShare Job
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Participate in and/or design select creative strategy programs to support seasonal, new product launches and marketing initiatives that support all business channels (print & digital) Total Wine & More is looking for an Art Director of Email & Social to join our Marketing onsite in Bethesda, MD. Please note: we are an in-office culture, and this is not a remote work opportunity.
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Partner with marketing and communications colleagues and Aspen Institute programs to curate and share engaging content for program-owned digital channels, across websites, social media, and email newsletters.
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This role is responsible for laying out email messages, monitoring social media accounts, overseeing collateral inventory, monitoring marketing plan deliverables, maintaining Marketing and Digital Strategy (DSM) production calendar, and providing general administrative support for the DSM team.
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Under the supervision of the Associate Director, Digital Marketing the Digital Marketing Manager leads efforts in website development, email marketing, content strategy and other marketing systems related projects.
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Marketing Research: Have an in-depth understanding of marketing methodologies, including online content strategy and development, omnichannel and social media production and management, email, database and content management, and analytics.
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Understanding of collateral development, email marketing, social media, and advertising. Analyzes and leverages available data on products, audience, marketing, sales, and competitive landscape, and more to develop marketing strategy and tactics.
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Collaborate with our analytics director on conversion-focused content strategies, including partnering with the digital advocacy and fundraising team on commissioning content to support fundraising goals, enhancing SMS content offerings, and using editorial to enhance conversion opportunities via email newsletters and other outreach.
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Plan and implement website content marketing strategy, including creation of product landing pages, lead generation forms and other conversion opportunities such as pop-ups, banner ads, homepage features, etc.
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Experience with Sitefinity (CMS) association management systems (AMS) and email marketing platforms. Self-starter who looks to expand their knowledge and capabilities in web content strategy digital marketing.
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Marketing Technology Maintenance: manage campaigns, audience lists, email analytics and campaigns in Marketo and MailChimp. Develop tactical plans and content in support of overarching strategy and positioning, which may include web page content, digital advertising, social media, email communications, thought leadership and event materials.
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This includes the development, execution, and reporting for Salesforce Marketing Cloud, our email provider, as well as the structure and design of the DBS intranet (housed in SharePoint.
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Digital Marketing: Manage digital marketing efforts, including email campaigns, social media advertising, SEO/SEM, and website optimization, to increase engagement and support fundraising activities.
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Digital Innovation: Drive forward our digital engagement efforts, including website management, social media strategy, and email marketing, to reach and mobilize diverse audiences effectively.
$90,000 - $115,000 a yearFull-timeExpandApply NowActive JobUpdated 7 days ago
email marketing strategy jobs in Mclean, VA
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