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Collaborate with cross-functional teams such as supply/demand planning, operations, engineering, marketing, quality and finance to effectively drive accurate material forecasting, purchasing, compliance and standardized processes that enable continuity of supply, reduces E&O exposure, lowers material cost and ensures alignment between sourcing strategy and overall Operating Segment objectives.
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As a Principal Product Marketing Manager you will be responsible for driving the content creation, research (competitor, market, product), technical marketing, and customer insights for one or more.
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Collect and integrate into product strategy comprehensive competitor and market research, as well as analysis of win/loss, attrition, customer feedback and technical support data.
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A qualified candidate will be able to seamlessly work with product development, marketing communication, and the sales / sales operation teams to define the go-to-market strategy, helping them understand the product positioning, key benefits, and target customer.
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Use lifecycle analysis, market research and industry trends to ensure portfolio has necessary depth and breadth while maintaining financial effectivenessConduct situation analysis (including industry trends, field and customer input, competitive gap analysis) to identify and confirm opportunitiesSupport marketing communications strategy around product, channel and brand strategies.
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Manage all aspects of new product development from concept through commercializing new products - product features / benefits, proposition, pricing strategy, channel strategy, pricing and promotional plan, asset development, master data, and partner with Marketing on integrated marketing planning.
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Work with our Customer Marketing and Product Marketing teams to secure relevant customer references, and product and market subject matter expertise, to amplify and enrich content marketing assets.
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Understanding of digital marketing tactics (SEO, SEM, social media marketing) and how they contribute to overall marketing strategy. Business case documentation (purpose, value props, ROI, positioning statement, vertical-specific SWOT, elevator pitches/solution narratives, market research, use case and persona-specific keywords, insights on relevant audience channels (digital and real-world.
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This role is focused on Java & the cloud, and will drive Java Cloud Services product strategy, and inbound & outbound efforts around customer engagement models, new solutions and offerings, research into new market opportunities (TAM), and support and scale critical functions like pre-sales, product marketing, and more with c-level leadership and engagement.
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You will use your deep capital markets, product and pricing experience, and strong communication skills to participate in the entire product lifecycle, from setting strategy to go to market, including the steps in between which also includes requirements, systems analysis, software development, quality assurance, launch, and post-launch support activities.
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You will work with divisional teams, across GTM functions (e.g., product management, pricing, marketing, finance, sales) to deliver strategic pricing projects that harmonize and drive material impact across both product and regionally oriented go to market strategies, as well as support and help manage a global pricing center of excellence that fosters sharing pricing and go-to-market best practices across divisions and business units.
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Partner with PDMs and merchants to complete key business analyses including: marketplace / business conditions, share trends, competitive assessment, packaging, promotional evaluation, product assortment, SKU rationalization, pricing / sizing analysis, and market research analysis and implications.
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Previous working experience as a Product Marketing Manager, including delivering presentations to customers and prospects, conducting competitor analysis and market research.
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The Director, Brand Marketing partners with VP to support brand strategy development and calendar planning, and leads execution of the integrated brand marketing, menu innovation & digital marketing plans to achieve sales and profit goals in a manner that continually enhances brand relevance, consumer engagement, and market share.
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Part of the Product Marketing team for Mailchimp, the Technology Partnerships team is responsible for listening to the market, uncovering consumer insights, identifying opportunities that influence the product integrations roadmap, and developing audience relevant strategies and go-to-market plans that drive revenue growth and integration adoption.
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product marketing market research strategy jobs in Atlanta, ID, United Kingdom
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