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Set the strategy across all areas of growth marketing (paid, demand gen, marketing ops/martech, lifecycle/email, website optimization), with the ability to be hands-on, particularly in demand gen and marketing ops.
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Full working knowledge of all aspects of Digital Marketing including Google Analytics, Search Engine Marketing (SEM/PPC), Targeted Display (Banner Advertising), Native Advertising, Web Site Optimization, including services for Organic Search SEO, Social Media Advertising, Email Marketing and Chat Boxes.
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Channel marketing expertise: In-depth knowledge of marketing channels, tools and optimization and testing techniques, specifically in email marketing, paid social/digital, SEO, SEM, content marketing, direct mail, and influencer/affiliate marketing.
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Work closely with cross-functional teams on a daily basis (including Legal, Corporate Strategy, Pricing & Interchange, various NA Product teams, Account Executives, Consulting & Analytics, Marketing and Client Services.
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Oversee the planning, execution, and analysis of multi-channel marketing campaigns (performance marketing, seo, conversion rate optimization, email marketing, social media, email and more, etc.
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Lead the overall management and optimization of our marketing technology stack, including the Customer Data Platform (CDP), Content Management System (CMS), Email Service Provider (ESP), Digital Asset Manager (DAM), and other related systems.
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Marketing experience includes familiarity with email marketing, social media, webpage development, search engine optimization (SEO), paid promotion, and tradeshow management.
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Oversee the firm's market-responsive and marketing-initiative content creation across all platforms in multiple formats, including but not limited to digital marketing efforts, website management, search engine optimization (SEO), content marketing, email campaigns, PPC, and online presence.
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The Relay ecosystem currently consists of five software businesses that accelerate merchant revenue growth through email marketing automation, user-generated content management, on-page conversion optimization, and bookings management.
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Assist in the planning, execution, and optimization of digital B2B marketing campaigns, including but not limited to email marketing, LinkedIn and Twitter, SEO, PPC, Google ads, and display advertising.
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A demonstrated application and success in selling Search Engine Marketing (SEM), Search Engine Optimization (SEO), Target Display, OTT/CTV, social media, Email Marketing, Chat, Website Development, and others.
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Content Creation: Oversee the firm's market-responsive and marketing-initiative content creation across all platforms in multiple formats, including but not limited to digital marketing efforts, website management, search engine optimization (SEO), content marketing, email campaigns, PPC, and online presence.
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Requirements Must Haves 7+ years spent developing digital campaigns and analyzing their effectiveness with at least 3 of those years spent working with marketing strategy Creative and metrics-driven approach to marketing with experience creating demand generation and lead nurture campaigns, including content strategy, lead scoring algorithms, and distribution strategy (email, paid, remarketing, search engine optimization / SEO, etc.
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Excellent understanding of full funnel digital marketing concepts, including SEO, SEM, social media marketing, email marketing, content marketing, and digital advertising.
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Channel management and optimization: Manage and optimize programs across all digital marketing channels, including paid advertising, email marketing, distribution, search, personalization, in-person and virtual events, etc.
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email marketing optimization jobs in Dallas, TX
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