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Senior Product And Brand Marketing Manager
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- BSN SPORTS is seeking to add a Senior Product and Brand Marketing Manager to its growing marketing team that will play a critical role in developing and executing product marketing strategy for a growing portfolio of private label sports uniforms, performance apparel, accessories, and equipment as well as supporting differentiated marketing for other brand product offerings.
- Develop and manage cohesive marketing strategy across proprietary, brand, and product-specific categories with a strong integrated marketing lens,crafting compelling brand and product narratives across all customer-touchpoints that translate product technical details into key benefits, value, and an overall distinct positioning.
- Partner closely with the Private Label Merchandising team to effectively develop and execute GTM marketing strategy, positioning, messaging and launches for all BSN SPORTS private label apparel, uniforms, accessories, designs, branding, and new product lines.
- Channel marketing expertise: In-depth knowledge of marketing channels, tools and optimization and testing techniques, specifically in email marketing, paid social/digital, SEO, SEM, content marketing, direct mail, and influencer/affiliate marketing.
- 7+ years of experience in relevant work experience with a minimum of 5 years in private label/apparel marketing, product marketing, fashion marketing, and/or brand management.
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