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Plan and direct a coordinated communications, public relations and marketing strategy. Support the company's business development strategy and activities by providing divisional leadership with marketing communications including promotional and collateral materials and digital demand campaigns to support sales and marketing programs.
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Present MI marketing strategy recommendations as well as Marketing Reporting Package within quarterly MBR meetings to executive management in coordination with Vice President, Marketing.
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Strong understanding of business strategy, marketing planning tools and processes. Strong knowledge of key pharmaceutical functions throughout all stages of product development, including Marketing (e.g., Market Research, Market Access), HEOR, Medical Affairs, Preclinical, Clinical, Regulatory, CMC (e.g. supply chain, drug delivery), etc.
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Responsibilities: Optimize advertising campaigns towards Boiron’s priority sales and marketing KPIs. Develop campaign strategy and launch advertising campaigns across Retail Media Networks and ad-tech partners.
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Implement Value Proposition for the segments, in close alignment with the Premium/Mainstream Segment Product Strategy team (APL) and the Digital team (ASL). In strong collaboration with the Product Strategy team, drive the implementation of the Premium/Mainstream customer segment Approved Product List for North America to combine targeted customer needs fulfillment with a lean product and services portfolio.
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Reporting to the Director, Advertising & Brand Marketing, the Senior Brand Marketing Manager is responsible for developing and overseeing QVC's media strategy to support business and customer goals.
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Oversee the development and implementation of a marketing outreach plan for employers worldwide including, but not limited to, large, medium, and small law firms, in house counsel, consulting firms, investment banks, government agencies, non-profit organizations, NGOs, and federal and state judiciaries.
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The System Admin Marketing Technology on the Public Affairs Digital Strategy team reports to the Manager Digital Communications and will oversee and manage our content management system, digital asset management platform, creative suite, and project management tool.
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Collaborate with cross-functional teams to understand business requirements and translate them into technical solution within the marketing technology ecosystem. This role requires technical expertise, strategic thinking, and a collaborative mindset to ensure seamless integration and efficient operation of our marketing technology ecosystem.
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Work closely with cross-functional teams, including SMA (strategy, marketing, and analytics), communications, corporate, and other functions, to ensure that digital strategy is aligned with business goals and social communications are clear and meet corporate and business brand standards.
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Collaborate with University Marketing and Communications team to develop and execute an integrated and comprehensive marketing and communications strategy. This includes web, electronic and print marketing efforts, publications, websites, social media, communications, public relations as well as sponsorship and strategic partnerships.
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The Senior Manager of Brand Operations, Planning, and Production is a key member of the Brand Strategy + Experience team, responsible for aligning business goals with Integrated Marketing approaches by planning, coordinating and managing the production of all core customer-facing communications.
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They will work closely with a multitude of cross-functional partners including Commercial Insights, Digital Marketing, Advocacy, Patient experience, Corporate Relations, Legal, Medical Affairs and Business Operations to ensure full organizational alignment with the commercialization strategy for the Optune Lua.
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Digital marketing strategy across channels, web, email, search, and social. You should have experience in:business-to-business reporting on the marketing funnel, campaigns, customer journeys, and attribution.
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The Senior Marketing Manager will report to the Director of Marketing and will provide digital marketing strategy and execution for specified Certara services. The Senior Marketing Manager will lead marketing strategy and tactics for a portfolio of comprehensive drug development services.
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marketing strategy jobs in Media, PA
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