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Passion for big data, analytics (MMM, MTA, Experimentation), data science, and machine learning: comprehension of marketing analytics, specifically Marketing Mix Modeling, Multi-Touch Attribution (MTA), media strategy, media planning, identity resolution, data management, onboarding, remarketing, and data science is an advantage.
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Aid in the development and execution of the measurement plan (MMM, A/B Testing, Audience Modeling, and other standardized measurement frameworks within media). Experience with Marketing Mix Modeling (MMM), econometric analysis and/or other branches of market research (advertising testing or tracking, new product research, etc.
$165,000 a yearFull-timeExpandApply NowActive JobUpdated 26 days ago - UpvoteDownvoteShare Job
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Data Scientist – MMM Specialist. Partner with business teams and clients to uncover what might be driving positive and negative MMM reads for TTD buys and find ways to advise clients on measurement and activation approaches to solve.
Full-timeExpandApply NowActive JobUpdated 10 days ago - UpvoteDownvoteShare Job
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Proficient in guiding advertising measurement processes (MMM, MTA, ROAS, IROAS, Viewability) and translating client performance metrics to specific business outcomes. Extra Perks Comprehensive health coverage, 401(k), tuition assistance, commuter benefits, professional development, employee recognition, charitable donation matching, health coaching and counseling.
$140,000 a yearFull-timeExpandApply NowActive JobUpdated 12 days ago - UpvoteDownvoteShare Job
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1 year of experience with marketing measurement and attribution techniques (e.g., offline measurement, MMM, MTA, attribution) and Google advertising products (e.g., Google Ads, Google Analytics, Google Marketing Platform, etc.
$169,000 a yearFull-timeExpandApply NowActive JobUpdated 15 days ago - UpvoteDownvoteShare Job
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Some knowledge of digital marketing measurement solutions (e.g. MMM, Attribution, Lift / Incrementality Testing, Data Clean Rooms) 2+ years of experience in paid media/marketing analytics, statistics, digital media buying, engineering or ad tech.
$88,200 a yearFull-timeExpandApply NowActive JobUpdated 8 days ago - UpvoteDownvoteShare Job
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Fluent in main implementation and valuation techniques and sources: reach curve updates, MediaTools, windows of change, schedules, actualizations, econometric and brand measurement tools (MMM, METT, Equity Scan.
Full-timeExpandApply NowActive JobUpdated 17 days ago - UpvoteDownvoteShare Job
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This TransUnion's Consulting Services team specializes in the unified measurement approach, skillfully integrates Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) to offer our clients a comprehensive analytical solution.
$184,600 a yearFull-timeExpandApply NowActive JobUpdated 12 days ago - UpvoteDownvoteShare Job
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The ideal candidate will have a deep understanding of and experience with the wide variety of measurement methodologies, from brand lift studies to multi-touch attribution (MTA) and marketing mix modeling (MMM.
$240,000 a yearFull-timeExpandApply NowActive JobUpdated 1 month ago - UpvoteDownvoteShare Job
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Advance CNN’s capabilities in subscription analytics: Attribution and MMM modeling for Subscriber Sign-ups, Propensity to Convert, At-risk/Churn analysis and cohorting, and more. Advance CNN’s capabilities in subscription analytics: Attribution and MMM modeling for Subscriber Sign-ups, Propensity to Convert, At-risk/Churn analysis and cohorting, and more.
$455,000 a yearFull-timeExpandApply NowActive JobUpdated 12 days ago - UpvoteDownvoteShare Job
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Understanding of the measurement landscape - MMM, MTA. Understanding of the measurement landscape - MMM, MTA. Demonstrated experience with digital media platforms, advertising metrics, and industry trends (Direct Response marketing, data and technology solutions, ad-tech, partnerships.
$126,000 a yearFull-timeExpandApply NowActive JobUpdated 17 days ago - UpvoteDownvoteShare Job
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Lead the implementation of, and translate insights and recommendations from, multi-touch attribution, marketing mix modeling (MMM), brand lift studies, conversion lift studies and cross-title performance marketing analyses.
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Experience in A/B testing, incrementality measurement, MTA (Multi-Touch Attribution), MMM (Media Mix Model) is preferred. Experience in ad effectiveness studies with third-party measurement vendors such as Nielsen, comScore, Experian, Foursquare, etc is preferred.
$131,000 a yearFull-timeExpandApply NowActive JobUpdated 1 month ago - UpvoteDownvoteShare Job
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Experience working with Google products (e.g., Google Ads, DV360, Campaign Manager, Google Analytics, Ads Data Hub or Google Cloud). Lead the business cycle for key Data and Measurement capabilities and infrastructure across all buying doors (e.g., Google Ads and Google Marketing Platform products) to drive Agency and customer adoption and growth of Google’s solutions.
$169,000 a yearFull-timeExpandApply NowActive JobUpdated 12 days ago - UpvoteDownvoteShare Job
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Post Graduate Business Degree and/or Healthcare Degree (MBA, MMM, MHA, or MPH is a plus. Post Graduate Business Degree and/or Healthcare Degree (MBA, MMM, MHA, or MPH is a plus. The CMO will play a key role in leading transition from a fee-for-service reimbursement delivery model to a value-based model that rewards exceptional clinical care, service and cost effectiveness.
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mmm job in New York, NY
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