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Lead the new product development and execution process from ideation to launch including (but not limited to) developing concept/claims/storytelling, creative and pack design brief based on consumer insights and financial business case recommending cost of good and pricing targets to ultimately deliver new launches to market on time & within budget.
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Take full ownership of the marketing function and go-to-market strategy, encompassing lead generation, distribution channel management, customer profiling, product messaging, content generation, and sales performance metrics.
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You will create and execute marketing plans that deliver tangible results in collaboration with BDR, Sales, Global Marketing and Product Marketing teams. Collaborate with teams across Sales, Business Development, Product Marketing, Content Marketing, Digital Marketing and Partner & Customer Marketing teams to execute core campaigns that will deliver excellent results.
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Work with the Agency Partnerships team and cross-functional teams, such as Product Marketing, Tech Partner Marketing, Brand Marketing, Events, Corporate Communications, and Research & Analytics to drive adoption and advertiser growth.
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We are looking for a Senior Product Marketing Manager to lead our efforts in segmentation, positioning, and messaging, ensuring our product's success in the market. You've experienced rapid scale and have tangible examples of the impact Product Marketing made during this.
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5-7 years of marketing or product marketing experience in crypto, SaaS, Fintech, or high growth startups. You’ll be expected to advise Thesis projects’ product marketing efforts to ensure strong product/market fit, optimize the growth funnel, and drive effective differentiation relative to ecosystem competitors.
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Collaborate with the marketing and product teams to identify content opportunities and gaps. We’re looking for a Content Marketing Manager with a strong project management mindset to execute Alpaca’s developer-first content strategy.
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A proven track record and passion for: Storytelling and presentation writing B2B marketing strategies Speech writing and speaker preparations Sales enablement plans Narrative development and presentation creation, inclusive of case study decks.
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Lead influencer marketing initiatives, including identifying, cultivating and managing relationships with paid influencers and overseeing an extensive seeding program to drive product awareness and trial.
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Partner with the Sr. Manager and Founder to architect and oversee micro to mid size paid and organic influencer marketing strategy for all key product launches and help develop big picture, “always-on” strategy for ongoing, evergreen marketing campaigns as well as brand and retail moments.
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Related: ecommerce, e-commerce, digital marketing, marketing assistant, marketing coordinator, marketing specialist, marketing analyst, product associate, product analyst, ecommerce specialist, ecommerce clerk, ecommerce coordinator, ecommerce merchandising, ecommerce assistant, ecommerce analyst, e-commerce analyst.
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Experience with creating compelling and differentiated positioning, messaging, and core product marketing collateral from the ground up for highly technical products. Circle is looking for an experienced Principal Product Marketing Manager to define and drive Go-to-Market for Circle's platform of developer tooling and blockchain infrastructure.
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Assist in developing and advancing the day-to-day marketing relationships with the NHL's US and Canadian national media rightsholders: ABC/ESPN, TNT Sports, Amazon, Sportsnet and TVA Sports. Facilitate rightsholders' marketing requests for the Stanley Cup, player/venue access, fan sweepstakes and promotions, on-site event activations, NHL inclusion in multi-sport/brand marketing, etc.
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As part of the global Marketing organization, the B2B Enterprise Marketing team is responsible for driving business growth in partnership with the product and sales teams of our four enterprise businesses: Dow Jones Newswires, Factiva, Risk & Compliance and OPIS. The team runs a client centric approach focused on industries and accounts developing and activating strategies and campaigns that drive awareness, build our reputation and deepen relationships in these select industries and accounts.
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Manages the day-to-day progress of Excel's Brand Marketing clients' sponsorship activation and marketing initiatives. Excel Sports Management is seeking an experienced Manager, Brand Marketing to advise corporate clients on their sponsorship and sports marketing investments by providing end-to-end solutions, including strategy, negotiation, activation, implementation, event management and measurement.
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product marketing jobs Title: technical marketing Company: Pearson in Brooklyn, NY
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