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Through strategic marketing communication and ICT, Links Global enables clients to get their unique message to the right audience at the right time to drive social change. Write copy for social media posts, promotional emails, and other marketing products.
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This individual will combine their expertise across digital media, performance marketing, content development, and media analytics to lead and evolve GEICO’s paid, owned, and earned social media strategy and execution.
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Knowledge of social media marketing and audience development. The marketing mix leverages digital channels, email, social media, content marketing, paid placements, direct mail and more, for the successful implementation of marketing campaigns.
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Develop content for all marketing initiatives, including blog posts, social media content, and email campaigns, to support overall marketing objectives. Marketing Technology Maintenance: manage campaigns, audience lists, email analytics and campaigns in Marketo and MailChimp.
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Develop, create, and execute innovative multichannel marketing content and campaigns (including, but not limited to, digital marketing materials, promotions, email campaigns, e-newsletters, press releases, publicity, social media, lead-generation campaigns, and other online communications as needed) that help drive quality submissions and readership, as well as promote published research findings and FASEB journals to a broad global audience.
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Experience tailoring social media content and marketing messages to different audience segments. We are seeking a talented and dynamic Social Media Specialist/Digital Marketing Specialist/Data Analytics to join our marketing communications team.
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Passion for learningStrategic thinkerExcellent written and verbal communication skillsCreative problem-solving skillsUnderstanding of basic marketing principlesFamiliarity with social media platforms (LinkedIn, Facebook, Twitter, YouTube, etc.
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Experience in marketing campaigns, project management, and public/media/influencer relations, incorporating the preferences and desires of our target audience seeking financial solutions.
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Experience with creating content strategies for and managing content on enterprise channels, like enterprise CMS (e.g. Sitecore, AEM), Marketing Automation (e.g. Pardot, Eloqua, Marketo), Paid Media and Organic Social platforms (e.g. Google, LinkedIn, Instagram, YouTube.
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