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Prepare and manage the digital advertising budget, including Google Ads. Manage and improve online content-considering SEO and Google Analytics/Tag Manager-providing solutions that boost web presence.
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Have 3+ years of hands-on experience building, executing, and analyzing a full-stack digital marketing and content strategy, including website copy/information architecture, landing pages, SEO/SEM, paid media, marketing automation/email marketing/CRM management, digital analytics/ROI calculations, and other digitally driven lead-generation and -nurturing activities.
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The Managing Director of Communications and Content Strategy is the guardian and champion of ASLA’s brand, its voice, and all facets of ASLA's communications as well as its public and media relations strategies.
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Develop and implement end-to-end digital marketing campaigns across various channels, including but not limited to social media, email marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, and content marketing.
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This role will lead creating and executing a digital marketing strategy and digital marketing campaigns to drive maximum impact (public health mission and sustainability) for USP portfolio of documentary standards, reference standards, and physical materials.
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Expertise in social media (LinkedIn, Meta, YouTube), email, blogs, display advertising, SEO/SEM. The incumbent oversees development of creative, content and assets (video, white papers, graphics, images, copy, etc.
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The senior digital content manager will work with Public Citizen’s Communications Director to develop digital strategy for the organization, and can produce clever and eye-catching graphics on deadline, shoot and edit video, and use analytics to improve the performance of social media channels and our overall web presence to advance progressive ideals.
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As Senior SEO & Digital Strategist for Nat Geo Media, you will be responsible for developing and executing a comprehensive digital SEO strategy across our editorial, marketing, and technology partners.
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AARP’s Integrated Communications and Marketing (ICM) Group includes Membership, Content and Editorial, Customer Experience, External Relations, Brand Strategy and Strategic Communications.
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PRINCIPAL ACCOUNTABILITIES:Content Strategy: Develop a content strategy to create, curate, and distribute relevant and valuable content across various digital channels. SEO and SEM: Optimize the organization’s online presence for search engines through search engine optimization (SEO) and manage search engine marketing (SEM) campaigns to improve visibility and drive traffic.
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You are proficient in digital marketing tools and platforms, including SEO, SEM, email marketing, social media, and content management systems. You have a minimum of 7-10 years of experience in digital strategy, digital marketing, or related fields, with at least 3 years in a leadership role.
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You are familiar with building, optimizing and reporting on Meta and GDN campaigns, understand SEO best practices, are comfortable working in WordPress, have some experience working in CRMs like Active Campaign or Pardot, and understand comprehensive inbound and outbound marketing strategy.
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Content Strategy: Work closely with the marketing team to plan and execute content strategies that support brand messaging, SEO, and overall marketing goals. SEO Optimization: Optimize content for search engines to increase visibility and drive organic traffic.
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Reporting to the Marketing and Business Development Manager, the Senior Digital Marketing Specialist will drive our content strategy, create engaging and informative content, and enhance our brand's online presence.
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Toward this goal, a Digital Content Specialist manages a dedicated client pack, providing optimized content and thoughtful site strategy to meet monthly deliverables and long-term goals.
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seo content strategy jobs in Bethesda, MD
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