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Managing Director Communications And Content Strategy
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Full-time
- The Managing Director of Communications and Content Strategy is the guardian and champion of ASLA’s brand, its voice, and all facets of ASLA's communications as well as its public and media relations strategies.
- The Managing Director will develop a roadmap for how content can contribute to achieving defined business goals at ASLA. They are responsible for the development of ASLA’s overall communication strategies and will position ASLA as the “go-to-resource,” thought leader and expert in all aspects of landscape architecture practice and related policy areas.
- Oversees the day-to-day activities and ensures consistency across all content of the communications and content strategy team’s programs, content and services, including ASLA’s social media strategy, public relations, ASLA websites, the production and distribution of LAND Online, Land8 and other key member communications vehicles as well as ASLA’s honors and awards program.
- Develops a plan for initiating and securing media coverage and editorial commentary, builds relationships with media contacts and arranges interviews with ASLA spokespersons, plans press conferences and media events, and writes and edits materials including blogs, op-eds, letters-to-the-editor, press releases and social media content; monitors major media coverage of landscape design, climate and environmental justice.
- A brand storyteller with a design sensibility to envision how content will be presented or distributed in formats other than text-based articles, such as infographics or multimedia presentations.
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