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You will execute and deliver real time measurement and planning tools (e.g. Multi Touch Attribution (MTA), Marketing Mix Models (MMM), Unified Marketing Measurement (UMM), Marketing Experiments and Matched Market Analyses used by our portfolio of brands for creative and media optimization.
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15+ years of institutional investment industry experience, with experience covering Fund Accounting, Investment Operations, Performance Measurement & Analytics, Alternative Investments, Financial Reporting, Investment Oversight & Reporting, and associated risk management practices.
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Experience using digital measurement and reporting tools like Google DCM, Google Analytics, Adobe etc. Work within a team of analytics professionals who provide performance measurement and actionable insights around program optimization to clients.
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The Senior Vice President, Media Analytics and Insights is responsible for the application of data driven insights into the Publicis Media planning, investment, and measurement process. Experience with media measurement tools including: 3rd party ad serving, syndicated research and web analytics, such as iSpot, Netratings, Comscore, Doubleclick, Atlas, Omniture, Coremetrics, Google Analytics , etc.
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The role will lead the evaluation and measurement of sports and entertainment sponsorship marketing investments by deploying our end-to-end solutions including valuation modeling, media analysis, audience alignment, and insight generation.
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The VP, Analytics Enablement leads the strategic planning and tactical execution of digital measurement solutions across RAPP client initiatives, providing consultation and technical solutions to fulfill tracking and analytics implementation goals.
$157,500 - $189,000ExpandApply NowActive JobUpdated Today - UpvoteDownvoteShare Job
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7-10+ years of experience in Ad Tech & Mar Tech integrations, product and platform development, retail media, media measurement, online publisher monetization, data integration, digital advertising operations, or digital advertising campaign analytics.
Full-timeExpandApply NowActive JobUpdated 19 days ago - UpvoteDownvoteShare Job
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NTAM is seeking an experienced, strategic-minded Director, Marketing Analytics and Data Strategy to join our global marketing team. Reporting to the Global Head of Digital Strategy & Performance Measurement, you will be responsible for managing the marketing, technology & data integration process - to enhance the overall efficiency and effectiveness of our marketing efforts in driving our strategic priorities.
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The ideal candidate will have a proven track record of successfully leading a B2B marketing analytics, operations or strategy function, and commands strong leadership and communication skills. Acquire, clean and transform data from various sources, ensuring data quality and suitability for advanced analytics, and identify areas where automation is an opportunity.
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Knowledge of various measurement research methodologies (MMM, MTA, Brand Lifts, Site Analytics, MMT). The team focuses on analysis of advertising performance using a variety of measurement methodologies (eg MMM, MTA, MMT, Brand Lift), reporting tools, visualizations, proactive analytical insights, statistical insights, and support for the larger Partner Measurement team with our knowledge.
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With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.
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Understanding of digital media platforms and metrics, behavioral and sentiment analysis, marketing and sales platforms (i.e. SalesForce Sales Cloud CRM, Pardot MAP), traditional and social media measurement & monitoring, and measurement and reporting tools (e.g. Google Analytics, Meltwater, native social media platforms.
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At least 15 years of experience working in health research, data analytics, or health policy with a substantial portion of that time related to some aspect of the Medicaid program at the state or federal level.
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Highly analytical with the ability to direct quantitative and qualitative research and data analysis/modeling; strong understanding of modern marketing measurement approaches. A member of Marketing Leadership and highly influential leader within the extended executive team, this role interfaces with Product, Audience Strategy, Communications, Analytics, Finance, and B2B Marketing teams to ensure a future-proofed approach to brand-building and traffic leadership that results in value delivery for both sides of our marketplace.
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Responsible for enablement strategy, design, delivery and measurement of programs related to sales strategies, value propositions, new hire training and customer engagement through the development and management of sales enablement content.
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measurement analytics jobs in Chicago, IL
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