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The Director Brand Management position is a critical leadership role in the Learning & Development Business Segment with P&L responsibility for Graco Brand and leadership of the marketing function including marketing strategies, annual plans, consumer insights driven innovation, brand communications, go-to-market activation, media, brand equity, and design for omnichannel.
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The company is uniquely positioned to deliver consumer connections and brand visibility for institutions through data-based, customized brand protection, brand management, and brand marketing solutions that include impactful licensed merchandise systems and strategies and innovative marketing platforms to navigate the ever-evolving consumer and retail marketplace.
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In 2024, we installed a new global brand management operating model whereby the business is organized by global brands creating a consumer and brand first approach to winning in the marketplace.
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ESSENTIAL DUTIES AND RESPONSIBILITIES Category Management - Complete key business analyses including, consumer research, current market landscape, market trends and competitive information to identify and recommend opportunities for both core assortment and launching new products into both new and existing channels.
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Demonstrated analytical skills in quantitative and qualitative consumer research methodology to analyze brand perception and sales results from ad campaigns, taking a lead role in developing advertising creative and media plans based on research analysis and output.
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Brand Gatekeeper / Crisis Management: Address all public concerns and social responsibility issues related to brand in a timely and proactive manner, in partnership with Executive Director and ELC Corporate Communications leads.
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Job Summary As an Category Brand Manager Morrison Coffee, you will play a critical role in helping analyze, develop and implement annual consumer brand marketing plans that are consumer-centric, build brand equity / consumer relevance and drive brand growth and share leadership.
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Persons with Experience in the following areas should apply: Account Management, Agency Management, Brand Management, Campaign Management, Channel Management, Client Management, Consumer Relationship Management, Customer Relationship Management, Account Sales, Consumer Product Sales, Sales, Consumer Sales, Sales Customer Service, Marketing, Brand Marketing, Marketing Associate, Direct Marketing, Marketing Representative, Market Research, Brand Awareness.
$45,000 - $60,000 a yearFull-timeExpandApply NowActive JobUpdated Today - UpvoteDownvoteShare Job
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Experience in marketing and product management in consumer products is highly desired. Work collaboratively with demand planning to provide annual and ongoing customer forecasting for new product concepts, initiatives, and annual brand plans.
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Deep knowledge of MHUSA portfolio, brand guidelines, & customer/consumer expectations. Located in the most prestigious terroirs around the world, we have unique savoir-faire from winemaking to art de vivre, hospitality, and brick-and-clicks retail management to craft exceptional experiences for consumers.
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This marketer will have leadership of the marketing function including marketing strategies, annual plans, consumer insights driven innovation, brand communications, go-to-market activation, media, brand equity, and design for omni-channel.
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Media Planning; Sponsorships; Local Advertising; Shopper Marketing; Marketing Activation; Digital Media Strategy; Competitor Analysis; Creative Briefs; Marketing Strategies; SWOT Analysis; Group Problem Solving; Brand Positioning; Social Media Strategies; People Management; Brand Architecture; Channel Management; Team Management.
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Minimum of 3-5 years of experience in CPG in brand management, channel marketing, marketing, or sales roles (a combination is ideal) Category Management - Complete key business analyses including, consumer research, current market landscape, market trends and competitive information to identify and recommend opportunities for both core assortment and launching new products into both new and existing channels.
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In any given week, we could be working on campaign creation and activation (including consumer research, strategy, agency management, media planning, measurement, and testing), producing assets for Agoda’s various marketing channels and our website and app, or designing official Agoda merch for our offices around the globe.
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Through the use of our Brand Manager 360 platform, we facilitate submitting artwork, reporting royalties, disclosing suppliers and all aspects of license management. Our suite of services includes licensing and multimedia sponsorship management; publishing, audio, digital and social media; data analytics; ticketing, ticket sales and professional concessions expertise; branding; and campus-wide business and sponsorship development.
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consumer management brand jobs in Atlanta, GA
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