Paid Media Strategist

Job Title: Paid Media StrategistLocation-Type: Hybrid Onsite 2x per Week in NYCStart Date Is: ASAPDuration: (contract, perm, etc) 3 month contract (potential to convert full-time)Compensation Range: $65-70/hr W2Benefits: Eligible for Health, Dental, Vision, 401KMust be authorized to work in the U.S. This position is not eligible for sponsorship .Job Description:Lead paid media strategy and full-funnel demand generation across primarily B2B SaaS marketing effortsServe as the key connector between business goals, paid media strategy, and external agency executionAlign marketing efforts to pipeline growth, revenue generation, and overall business objectivesPartner closely with VP-level leadership to shape strategic marketing directionWork directly with external agencies (supporting search, CRO, SEO, and paid social)Provide strategic direction to agency partners and ensure execution aligns with business prioritiesBuild and support an end-to-end B2B demand generation funnelMonitor funnel performance and ensure strong alignment between top-of-funnel activity and revenue outcomesDrive top-of-funnel growth through paid media while maintaining a strong focus on lead quality over lead volumeEnsure paid media strategy supports broader revenue and business strategyOperate as both a strategic leader and hands-on contributor with strong platform understanding Requirements:5 years of experience in B2B performance marketing, demand generation, or paid media strategy within B2B SaaS environments (enterprise preferred)Proven experience marketing software solutions to businesses with a strong understanding of long sales cycles, high-value deals, complex buying journeys, and prioritizing lead quality over lead volumeStrong strategic ownership of paid media, including deciding where to invest budget, who to target, and how to optimize performance based on business impactExperience managing and leading external agencies, with the ability to provide strategic direction, challenge recommendations, and hold partners accountableFull-funnel marketing mindset with strong understanding of MQLs, SQLs, pipeline contribution, revenue attribution, and aligning paid media efforts to broader business goalsData-driven decision maker who can operate strategically while remaining hands-on enough to understand platform execution, campaign performance, and optimization opportunitiesStrong cross-functional communication skills with the ability to partner effectively with senior leadership, including VP-level stakeholdersNice to Haves:Experience with LinkedIn Ads and Google Ads, especially within B2B lead generation and high-intent search campaignsIndustry experience in cybersecurity, enterprise technology, or other complex SaaS environmentsFamiliarity with product marketing collaboration, Marketo, Salesforce, and scaling larger paid media budgetsExposure to both B2B and B2C marketing environments