Digital Marketing Associate

The Digital Marketing Associate will support the execution and optimization of paid acquisition across Meta, Google, TikTok, and Pinterest, driving customer growth and revenue across our two brands, Retrofête and Seroya, This role requires a highly organized, analytical, and proactive individual who can effectively manage multiple priorities while adapting strategies to distinct brand voices and audiences.The Digital Marketing Associate will partner cross-functionally with eCommerce, merchandising, and creative teams to ensure paid media efforts are aligned with broader business and marketing objectives, while continuously identifying opportunities to test, learn, and scale performance. This role goes beyond execution, you will be expected to think like a growth marketer: identifying opportunities, testing new ideas, and continuously evolving our strategy based on data, trends, and competitive insights. The ideal candidate is both creative and performance-driven, with a strong bias toward action and experimentation.Key ResponsibilitiesCampaign Strategy & ExecutionExecute and optimize paid media campaigns across Meta, Google, TikTok, and Pinterest to drive customer acquisition and revenue growth across two brandsSupport the development of full-funnel strategies across prospecting, retargeting, and retentionManage budgets, pacing, and bid strategies to hit efficiency and scale targets across multiple business prioritiesData Analysis & Performance OptimizationAnalyze campaign performance daily/weekly to identify trends, insights, and opportunitiesTranslate data into clear, actionable recommendations and implement optimizations quicklyOwn A/B testing roadmap across creative, copy, audiences, and landing pagesReport on KPIs including CAC, ROAS, CPA, CVR and AOV with a strong understanding of business impactFoundational understanding of incrementality and modern attribution methodologiesCreative Strategy & InnovationProactively bring new ideas for ad creative, messaging, and formats based on performance data and industry trendsPartner closely with creative team to develop high-performing, on-brand assets tailored to each brand’s voiceContinuously iterate on creative strategy with a “test and learn” mindsetTrend & Competitive AnalysisStay on top of platform updates, emerging channels, and evolving best practicesMonitor competitor and peer brand activity to identify new growth opportunitiesBring forward ideas inspired by market trends and translate them into actionable testsCross-Functional CollaborationWork closely with eCommerce, merchandising, and creative teams to align on product priorities and campaign messagingEnsure alignment between paid media efforts and broader marketing initiatives (email, PR, organic social) across both brandsQualifications2–3 years of hands-on experience managing paid media campaigns across Meta, Google, TikTok, and PinterestStrong analytical mindset with the ability to interpret data and make informed decisions quicklyDemonstrated experience with A/B testing and performance optimizationProven ability to manage multiple workstreams or accounts simultaneously, with strong prioritization and time management skillsProficiency in platform tools (Meta Ads Manager, Google Ads, TikTok Ads Manager, etc.) and analytics platforms (GA4 preferred)Experience working with large product catalogs and/or seasonal merchandising cyclesHighly proactive self-starter who takes ownership and brings new ideas without being askedStrong organizational skills with exceptional attention to detailExcellent communication skills and ability to collaborate across teamsExperience with DTC brands, fashion preferred