Digital Marketing Specialist

Digital Marketing SpecialistYork City, NY (Hybrid)RedStream is seeking a Digital & ABM (Account-Based Marketing) Specialist to join our SAAS client’s team. This role will support the execution of digital marketing programs that drive brand awareness, demand generation, and pipeline growth across target accounts. This role will be responsible for ideating, managing, and optimizing paid digital campaigns, supporting integrated marketing initiatives, contributing to website updates and digital experiences, and developing written and visual assets in support of account-based marketing (ABM) programs.The candidate will bring experience in B2B enterprise software marketing, strong platform expertise in LinkedIn Ads and Google Ads, and a clear understanding of how modern digital marketing contributes to growth within complex buyer journeys and account-based programs. This individual should be highly organized, detail-oriented, and comfortable working across both strategic and executional aspects of digital and ABM.What You'll DoPaid Media & Campaign ManagementOwn the planning, execution, and continuous optimization of paid digital campaigns across LinkedIn Ads, Google Ads, and industry partner channelsMonitor performance against KPIs—inbound leads, engagement, conversion, pipeline contribution—and translate data into clear, actionable insightsConduct rigorous A/B testing across audiences, messaging, creative, and landing pages to improve ROIABMCollaborate cross-functionally to execute integrated campaigns spanning paid media, email, content, and web for target accountsApply a strong understanding of B2B buyer journeys to ensure campaign strategy maps to the right audience at every stageHelp keep programs coordinated, on-brand, and on schedule across all channelsWeb & Digital ExperienceSupport website updates, landing page builds, and broader digital experience improvements (Webflow experience preferred)Apply modern SEO and AEO best practices to strengthen organic visibility and content performanceCreative & Content ProductionDevelop and adapt digital and campaign assets using modern marketing toolsWrite sharp, on-brand copy for ads, landing pages, articles, emails, and other campaign touchpointsLeverage AI tools (including Claude) to scale and streamline marketing outputs without sacrificing qualityWhat You Bring3+ years of digital marketing experience in a B2B software environmentHands-on expertise with LinkedIn Ads and Google Ads, you know these platforms deeply, not just at the surfaceStrong grasp of multi-stakeholder ABM, B2B buyer journeys and how to build campaigns that support longer sales cyclesExcellent copywriting skills, you can write for performance and for brandSolid analytical skills with a habit of turning metrics into decisionsHighly organized, self-directed, and comfortable juggling multiple priorities in a fast-paced environmentThe DetailsSchedule: Hybrid — 4 days in-office, 1 day remoteReports to: Head of MarketingBenefits: Competitive package including, medical, dental, and 401k.