Vice President, Customer Acquisition

Vice President, Customer AcquisitionAbout the CompanyTop-tier media & entertainment conglomerateIndustryEntertainmentTypePrivately HeldAbout the RoleThe Company is seeking a Vice President to spearhead customer growth strategies and manage acquisition channels for various brands. The successful candidate will be responsible for overseeing and optimizing acquisition performance, ensuring that revenue, volume, and efficiency goals are met. This pivotal role demands a leader with a proven track record in scaling subscription-based consumer brands, particularly through the use of advanced attribution models and the efficient management of large media budgets. The VP will be tasked with driving data-driven business decisions, leading acquisition initiatives across a range of marketing channels, and continuously reallocating media spend to maximize overall business impact. Applicants for the Vice President position at the company should have a minimum of 10 years' experience in performance marketing or growth roles, with a focus on senior leadership. The role requires a candidate with a strong analytical background, adept at media measurement, attribution, and incrementality, and who can effectively lead a high-performing team. Proficiency in managing substantial media budgets, achieving aggressive acquisition targets, and creating integrated growth engines across various channels is essential. The ideal candidate will also have a deep understanding of customer lifetime value and cost variance data, and be able to ensure strategic alignment between creative, offers, media mix, and subscription models to optimize unit economics.Travel PercentLess than 10%FunctionsMarketingAdvertising/Media Planning