Head of Social Media

What You'll Own:You will define and drive a social strategy that brings the brand to life for millions of Awesome Humans and sets a new standard for brand-led social in healthcare and beyond:• Own the end-to-end social presence: strategy, voice, content, execution, and performance across Instagram, TikTok, YouTube, LinkedIn, and emerging platforms• Define and drive platform-specific strategies: knowing exactly what to post, where, why, and when to maximize reach, engagement, and community connection• Unlock content flywheel: amplify our in-house library of footage, behind-the-scenes content, interviews, and lo-fi and hi-fi assets to their fullest potential across every channel• Build a real, sustained YouTube presence: including Shorts, docu-series, and repurposed existing content that deepens our connection with the healthcare community• Lead the development of owned and operated channels: including Substack in partnership with the narrative team, and a podcast strategy targeting our highly engaged healthcare professional audience• Partner closely with the community team: working hand-in-hand with our ambassador program to extend reach and deepen brand authenticity• Drive 20%+ year-over-year follower and engagement growth across platforms through intentional strategy, creative excellence, and relentless optimization• Manage high-volume, multi-platform content calendars: prioritizing, sequencing, and orchestrating content flows across a lean, talented team and third-party contractors• Build, lead, and inspire a high-performing social team: mentoring two direct reports from day one while modeling the hands-on, purpose-driven approach that defines our culture• Own performance measurement and storytelling: translating platform data into clear insights, creative direction, and executive-level narrativesWhat You Bring:• 8+ years of experience leading social media strategy and execution, ideally within DTC, fashion, wellness, or a brand-led consumer company• A proven track record of creating viral, sticky, culturally resonant social moments. You've taken brands from good to great on social and have the results to show for it• Deep platform expertise across Instagram, TikTok, and YouTube, with a strong point of view on how to win on each and the emerging platforms worth watching• Experience managing high-volume content pipelines across multiple platforms simultaneously, with the organizational instincts to prioritize and sequence effectively• A bifocal lens: equally comfortable writing copy, responding to comments, and getting into the details as you are presenting social strategy to a CEO• Genuine passion for social media. You love it, live it, and consider it the best job in marketing• Team management experience with a demonstrated ability to lead and develop a lean, cross-functional team without getting lost in org charts• Strong collaboration instincts. You know how to work with film, creative, narrative, and community teams to unlock content that stands alone and together• A sharp brand-first instinct and deep appreciation for mission-driven storytelling. You connect with the "why" behind a brand and translate it into content that moves people• A genuine, informed POV on our social presence. You've done your homework, you have opinions, and you're ready to share them• Exceptional written communication skills.