Digital Marketing Manager

DIGITAL MARKETING MANAGERABOUT THE ROLEAt T3, we are looking for a Digital Marketing Manager to bring to life our paid channel strategy across the full funnel to drive D2C sales. You'll sit at the intersection of data and creativity — building campaigns that drive measurable growth while maintaining the T3 brand voice.This role reports to the Director of Acquisition and Digital Product and works cross-functionally with creative, e-commerce, marketing, and analytics teams.WHAT YOU'LL DOOwn and manage Paid Social, Paid Search, and Affiliate— from strategy to briefing and campaign build to optimization and reporting in partnership with any external resourcesOversee external resources to support Media and/or Creative as neededDevelop and execute always-on and campaign-driven media plans aligned to revenue and ROAS targetsPartner with creative to brief, iterate, and test ad assets; maintain a structured creative testing cadence across Paid MediaBuild and maintain performance and weekly reporting for Paid Media; translate data into clear insights and action plans for cross-functional teams and external resourcesManage attribution frameworks and measurement methodology, including MMM, testing, and platform-level reporting reconciliation including within Triple Whale, GA4, and platformsMonitor and manage channel budgets and performance expectations with weekly pacing and monthly forecasting against planIdentify growth opportunities across existing and emerging channels; build the business case for investment and requirements for each across reporting, creative, and scalabilityWHAT WE'RE LOOKING FOR4–7 years of digital marketing experience, with at least 2 years managing paid social and search at meaningful scale Deep hands-on experience in Meta Ads Manager, Google Ads, and TikTok adsStrong analytical foundation — comfortable in Excel/Google Sheets and familiar with tools like GA4, Triple Whale, etc.Experience with e-commerce brands and familiarity with Shopify strongly preferred Clear written and verbal communicator; able to present performance and strategy to senior stakeholdersHighly organized and self-directed — comfortable managing multiple clients, channels, or workstreams simultaneouslyCuriosity about creative performance and a track record of driving results through structured testingExperience managing brand partnership or whitelisting ads to drive scale in Paid Social platforms Hands-on experience with TikTok Shop highly preferredExperience with beauty or premium brands strongly preferredExperience with project management tools like Wrike, Monday, Asana, or Active CollabNICE TO HAVEExperience with linear TV, streaming, or upper-funnel brand channelsAgency background with multi-client portfolio management experienceComfort building forecasting models and scenario-planning toolsPassion for data and analytics, with experience implementing reportingExperience with tracking tools like Little Data or Elevar