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Leads the creation of strategic brand business plans for the brands, inclusive of a viable economic strategy, product and service model, brand positioning, value proposition definition, competitive strategies (for product, service, talent & culture, growth, demand generation.
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Advertising, Audience Segmentation, Budgeting, Collaboration, Communication, Customer-Focused Campaign Development, Ensures Quality Audience Engagement, Lead and Demand Generation, Marketing Analytics, Marketing Channels, Marketing Creativity, Marketing Strategic Planning, Marketing Writing Effectiveness, Negotiation, Prioritizes Effectively, Search Engine Marketing, Timely Outreach, Vendor / Partner Management.
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Plan and drive Greenway’s digital content strategy in alignment with the product marketing and demand generation teams. Coordinate with demand generation team and product marketing team to ensure consistent and effective customer communications and brand strategy.
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As Director of Demand Generation, you’ll work as part of a larger digital marketing and research teams to help create interest in and excitement for Pixalate’s products.
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The Marketing Director will drive integrated marketing communications and capture programs that span government-specific messaging, strategy, demand generation, marketing/sales collateral creation, brand/campaign development, content marketing, and web and digital initiatives.
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As the Director of WW B2B Demand Generation for Hybrid Systems Marketing at HP, you will play a pivotal role in driving revenue growth through the development and execution of high-impact demand generation strategies.
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Position Overview: We are seeking a talented and passionate Sr. Director, Marketing & Demand Generation to join our growing team based in Washington, D.C. reporting directly to the EVP of Commercial Growth.
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Manage and mentor a highly creative, audience-obsessed social media team that delivers industry-leading engagement and demand generation. Approximately 10 years of organic social media management experience, including B2C and B2B clients, in advertising, marketing, or social agencies.
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The growing demand for real-world evidence (RWE) from regulatory and reimbursement authorities makes observational research a key component of drug development and commercialization. In this vital role you will lead a team of epidemiologists to conceptualize, design, conduct, analyze, interpret and publish observational research supporting drug development programs and regulatory submissions, investigating post-marketing safety and effectiveness.
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Eight or more years of relevant professional experience, with a focus on digital marketing and demand-generation, demonstrating progressive career growth. The role requires expansive knowledge of performance marketing and is accountable for all demand-driving initiatives, including: Paid Media, Owned Channel activation, Earned media, Social, etc.
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Reporting directly to the Marketing Director, you will be a pivotal part of our demand generation and creative team. Work closely with the Marketing Director, internal stakeholders, and agencies to develop and implement integrated lead generation campaigns with a strong focus on event management.
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Drive top-of-the-funnel growth through integrated, multi-channel programs-specifically advertising, demand generation, events, content, influencer marketing and brand-building digital experiences.
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The Territory Business Manager will execute sales strategies and demand generation efforts to ensure the attainment of regionally focused objectives for our IG (Immune Globulin) business across the Neuromuscular space in the Los Angeles, CA Territory.
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Provide ongoing marketing support for MFS/VMA BUs either by website content on the respective offers, collateral that describes our service or demand generation activity to grow business.
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Support Chief Marketing Officer and Director of Digital Marketing and Demand Generation on analysis and reporting of digital media campaigns, email performance, nurture campaigns, organic performance, events ROI.
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director of marketing demand generation jobs in Washington, DC
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