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Strong experience across online (paid search, display, paid social, email) and offline (events, content syndication, webinars) disciplines with an understanding of how a multi-channel approach can drive positive demand generation results.
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Exposure to tactics that are common in B2B marketing (lead generation, demand generation, CRM, web analytics, landing page design, SEO) Enable client's cross-functional in-house and agency teams to accelerate marketing, sales, demand generation, and customer success outcomes.
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Leads the creation of strategic brand business plans for the brands, inclusive of a viable economic strategy, product and service model, brand positioning, value proposition definition, competitive strategies (for product, service, talent & culture, growth, demand generation.
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The Marketing Director will drive integrated marketing communications and capture programs that span government-specific messaging, strategy, demand generation, marketing/sales collateral creation, brand/campaign development, content marketing, and web and digital initiatives.
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Support Chief Marketing Officer and Director of Digital Marketing and Demand Generation on analysis and reporting of digital media campaigns, email performance, nurture campaigns, organic performance, events ROI.
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SkillsIn order to qualify for and be successful in this role, you should have: 12+ years’ experience in B2B marketing with a focus on demand generation and digital marketing; Public Sector experience strongly preferred.
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This role will be responsible for the overall strategy, development, execution, and optimization of global integrated marketing demand generation campaigns. Partner with social media, paid media, and demand generation programs teams to strategize, build, and implement tactics aligned with quarterly plans.
$70 - $77 an hourRemoteExpandApply NowActive JobUpdated Today - UpvoteDownvoteShare Job
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Works to produce continuous growth out of total demand generation dollars; manages brand's consumer marketing budget and demonstrate efficient and effective investment approach. Manage brand's consumer marketing budget and demonstrate efficient and effective investment approach.
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The VP of Marketing will include Research & Insights, Sales Operations, Data & Analytics and Demand Generation. Build dashboards to effectively track KPIs and ROI for the Demand Gen, Sector Marketing, and executive leadership teams.
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Plan and drive Greenway’s digital content strategy in alignment with the product marketing and demand generation teams. Coordinate with demand generation team and product marketing team to ensure consistent and effective customer communications and brand strategy.
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The Demand Generation Manager will develop, execute and measure cross-channel marketing campaigns designed to generate qualified leads and sales opportunities. Job Description Job Description Senseware is looking for a Demand Generation Manager to join our rapidly growing Internet of Things SaaS company that is making noise as one of Washington DC’s hottest startups.
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Advocate unique Full Service specificity (i.e. dependency on Group) among all commercial functions, tapping into new markets, clients, and partners for demand generation and overall performance.
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Expertise in B2B marketing strategies: you understand the complexities of B2B sales cycles, lead and demand generation, and the development of targeted communication strategies that address the unique needs of business clients.
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Collaborate with marketing operations to build reports and dashboards to provide visibility into marketing campaign results, lead generation, funnel/pipeline contribution, and the ROI of marketing investments.
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At least 3-5 years of work experience in marketing or brand management. Works with the internal teams and external creative / media agencies to develop marketing strategies and plans that increase awareness, penetration and / or purchase frequency.
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demand generation marketing jobs in Washington, DC
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