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Senior Director, Premium Brands
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- The Senior Director, Premium Brandsis a member of theBrandManagement team, supporting Distinctive Brands (specifically Renaissance and Le Meridien).
- The core focus of this role is to monitor, assess and improve the short- and long-term health of the Renaissance and Le Meridien brands.
- Brand Strategy & Multi-Year Planning
- Leads in the development of a compelling and differentiated brand strategy, leveraging the brands' consumer, competitive, and other stakeholder profiles and needs.
- Leads the creation of strategic brand business plans for the brands, inclusive of a viable economic strategy, product and service model, brand positioning, value proposition definition, competitive strategies (for product, service, talent & culture, growth, demand generation).
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