Operations AI, GHL & Automations Specialist

Full Time Role, LATAMHours / Schedule: To ConfirmTime Zone: To ConfirmAbout the Company and RoleOur client operates a rapidly growing, tech-driven real estate franchise and is seeking a bilingual Virtual Assistant with strong expertise in AI tools, automations, CRM systems, and social media management. While creative skills such as video editing and graphics are valuable, the top priority is Go High Level (GHL) automations, AI-powered marketing, and social media execution to streamline lead generation and boost brand visibility.This role is ideal for a motivated, coachable professional who already has hands-on experience with automation platforms (e.g., GHL, Zapier, Follow Up Boss), understands AI applications in marketing, and can manage social media content and engagement. The owner will provide access to paid AI and digital marketing training, so the ability to learn fast and apply new strategies is key.Key ResponsibilitiesAI & Automation ManagementBuild, manage, and optimize GHL workflows, automations, pipelines, and nurture sequences.Integrate GHL with Follow Up Boss and other CRMs to ensure smooth lead capture, syncing, and follow-ups.Use AI tools (marketing AI, video AI, automation platforms) to improve lead generation and campaign efficiency.Set up Zapier and other integrations for automation across systems.Social Media ManagementCreate, schedule, and manage posts across Facebook, TikTok, Instagram, LinkedIn, and YouTube.Repurpose video content into reels/shorts and incorporate into campaigns.Track engagement, respond to comments/messages, and provide growth insights.Support paid ad campaigns on Facebook/TikTok/Google (with guidance from the owner).Lead Nurturing & CRM SupportManage SMS/email/video drip campaigns and track lead conversion.Keep client data and follow-ups organized across GHL and Follow Up Boss.Reporting & AnalyticsProvide weekly reports on lead conversions, ROI, campaign performance, and social media metrics.Must-Have QualificationsProficiency in Go High Level (GHL) – workflows, automations, campaigns.Strong working knowledge of social media management (posting, engagement, analytics).Hands-on experience with AI tools for marketing and automation.Strong understanding of Zapier and CRM integrations (Follow Up Boss preferred).Bilingual (English/Spanish) with excellent communication skills.Highly organized, detail-oriented, and able to manage multiple priorities.Nice-to-Have QualificationsFamiliarity with paid ads (Google, Facebook, TikTok).Video editing and content repurposing skills.Background in real estate marketing, CRM, or lead generation.Graphic design (Canva or similar).