Sr. Link Building Specialist

Ready to move beyond execution and help shape the strategy behind high-impact link building? Rankings.io helps law firms compete in some of the toughest search markets in the country. Off-site SEO is central to how we do that, and we're looking for an experienced Sr. Link Building Specialist to help lead it.This role sits directly under our Director of Link Building. You'll assist with ownership of strategy and keep campaigns running at a high standard. It's a good fit for someone who has built real expertise in link acquisition, knows what separates a quality backlink from a risky one, and thrives under pressure.Key ResponsibilitiesHelp own and execute high-impact link-building strategies while driving outreach, partnerships, and campaign quality. This role blends hands-on execution with strategic thinking, requiring day-to-day collaboration across departments to deliver consistent, high-quality results.Lead complex, high-priority link-building campaigns across:Guest postingNiche editsLocal sponsorshipsDigital PRCitationsAuthority link acquisitionDevelop and execute a monthly landing page and anchor text strategy to:Align link acquisition with priority pages across client sites Ensure a natural, diverse anchor text distributionSupport keyword ranking goals without over-optimizationContinuously refine targeting based on performance data and SERP movementBalance link velocity and page-level authority growthConduct competitor backlink analysis to:Identify strategic opportunitiesInform campaign directionMaintain competitive positioningEnsure all placements meet established quality standardsBuild and maintain relationships with:PublishersSite ownersJournalistsDevelop outreach messaging that drives responses and engagementCultivate long-term partnerships to generate consistent link opportunitiesReview campaigns to ensure quality, consistency, and performanceCollaborate cross-functionally with:Content teamSEO teamAccount teamAlign link-building efforts with broader marketing and client strategiesRequirements3+ years of SEO experience with a strong focus on link building and off-site strategyDemonstrated experience running outreach campaigns at scaleSolid understanding of backlink quality, anchor strategy, and Google's ranking factorsProficiency with Ahrefs, SEMrush, Screaming Frog, GA4, and Google Search ConsoleStrong written communication skills, particularly in outreach and relationship buildingHighly organized with the ability to manage multiple campaigns simultaneouslyAgency experience preferredBenefitsStarting Salary of $55kOpportunity to grow into a Manager roleFully remote positionUnlimited PTOQuarterly training stipend for Professional Development$100 Wellness Reimbursement Program401(k) with 3% Employer match (Safe Harbor)100% Health Insurance (including fully employer-funded coverage)