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Effectively supervising eMarketing budget, analyzing activities and costs and return on investment of Website, Email Marketing, Search Engine Advertising (SEA), Social Media Marketing, Value Content Marketing, third party marketing, and other eMarketing programs and making recommendations based on the analysis.
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Formal Education / Training: Bachelor's degree in Digital Marketing, Social Media Management, Marketing, Communications, Public Relations or other related field. Workplace Experience: Prefer at least 3 years of marketing and/or social media work experience.
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As needed, support efforts such as special projects and requests related to social media, crisis communications, media relations, external partnerships, executive communications, employee relations, and thought leadership.
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Desired expertise in marketing analytics and advanced methods such as: customer lifetime value, media mix modeling (MMM), multi-touch attribution (MTA), consumer choice (multinomial logit), time-series forecasting, hierarchical bayes, panel-data methods (fixed/random effects), censored/truncated regressions, selection models, non-random treatment effects, hazard /survival models, structural equation modeling, item response theory, latent class regression.
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The Digital Marketing Intern will have the opportunity to learn about websites, social media, search engine optimization, paid advertising and video marketing. Follow trends and developments on social media and presents findings to Digital Marketing team.
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The Marketing and communications manager will take on the primary role of creating, developing, coordinating, and distributing all forms of communication, including but not limited to print, broadcast, and digital media (social and video, Under the guidance of the Parks and Recreation department-strong digital marketing with proven social media content except in recreation or athletics.
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Examples include: email campaigns, direct response pieces, print publications, event promotions, social media, presentations, guides and others. As part of your application for the Marketing Manager position, you will be required to provide a link to your online portfolio with writing samples of letters, brochures, emails, social posts, etc.
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Expertise with a wide variety of lead generation tactics, including SEO, email marketing, content marketing, PPC and social media. Experience developing new strategies and managing content for digital marketing and social media channels.
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Assist in the building of multi-channel campaigns using tools such as Piano, Blueconic, Hubspot, social media management platforms, etc. Experience with social media and an understanding of how different types of content excel on different platforms.
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Creating and implementing a social media marketing plan and editorial calendar. Knowledge of best practices to execute marketing and communications plans across a variety of platforms including graphic displays, social media, print and web.
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TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service.
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Advanced knowledge of social media content creation, management, and promotionThorough knowledge and demonstrated understanding of Unum and Colonial Life business and management principles involved in strategic planning, resource allocation, leadership, project management, project execution, and coordination of people and resourcesKnowledge of branding, communication, and marketing dissemination techniques and methods, including conventional print, digital and social media.
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This freelance writer role on our Content & Creative Services team will get to work with seasoned SEO experts, innovative creatives and help fuel a dedicated content engine by writing fun, well-researched blog articles that drive top of funnel, organic traffic to the Connections Academy Resource Hub Blog and social media engagement for families interested in enrolling their K-12 student in online school and already enrolled families.
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Areas of support will include events, digital, social media, marketing operations, PR/Comms, as well as overall sales enablement material development and thought leadership content development to fuel campaigns.
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Marketing and Promotion - Pitch story ideas to print, broadcast and digital media and utilize social media and develop strategies for web-based messaging. Fundraising Development - Learn how to fundraise.
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social media marketing jobs in Columbia, AR, Canada
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