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8+ years of experience in demand generation and growth marketing. As the Director of Growth Marketing, you will be responsible for creating, executing and evolving our demand generation strategy, in order to drive new customer logo growth and customer expansion opportunities.
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Ideally hiring in one of our Hub locations listed below but open to other locations:Los Angeles/Orange County, San Diego, San Francisco Bay AreaDenverNew YorkChicagoNew YorkPortlandAustin, Dallas, HoustonSeattleAbout the RoleMixpanel’s global demand generation team is responsible for our global campaigns strategy, pipeline generation across marketing channels, and collaborating with key partners in product marketing, field marketing, brand design, revenue operations, and partnerships.
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Tenure: 10+ years of experience in B2B SaaS demand generation, 5+ years leading growth marketing teams, with the ability to build, inspire, and lead a high-performing team. Reporting directly to our Chief Marketing Officer, you will own Ontra's demand generation strategy to drive rapid growth in the enterprise market, both net-new and expansion opportunities.
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As an integral Global Demand Generation and Growth team member, you will support our go-to-market efforts, including executing end-to-end paid marketing campaigns, optimizing ad platform performance, crafting insightful dashboards, and delivering impactful insights to internal stakeholders.
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Basic understanding of multi-stage demand gen funnels, including marketing automation (e.g. Hubspot, Marketo), and CRM (e.g. Salesforce) is a plus. Internal CollaborationWork directly with executives and members of the product team to successfully develop a comprehensive, full-funnel marketing and lead generation strategy from the ground up to target startup founders and in-house legal teams.
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Qualifications and Requirements:A minimum of 10 years of proven experience in corporate and brand marketing leadership roles within the cybersecurity or fraud prevention industry or a relevant field, including at least 3 years of people management experienceDemonstrated success in developing and implementing corporate branding strategies and creative marketing campaigns.
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ResponsibilitiesSponsor Operations and Logistics Manage cross functional work streams and key stakeholders to ensure that all sponsorship benefits are fulfilled, including but not limited to: Event Technology, General Service Contractor & Other Vendors ( Electrical, Rigging, Labor), Expo Show Floor Management, Content, Registration, Housing, Marketing and Demand Generation, Food & Beverage, Live Production, Security, Operations, Graphics and Creative Teams.
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In collaboration with OpenGov' marketing team, develop and execute demand generation campaigns. Generate new leads through networking and prospecting, including cold calling, as well as using marketing and PR activities of the company.
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5+ Experience leading a product marketing team in a B2B organizationDirect product marketing experience with a track record of driving rapid growth of innovative technologiesStrong understanding of platform services businesses, and ability to carry complex technical conversations at a conceptual level; experience in Payments, Fintech or Blockchain technology is a plus.
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Developing and executing comprehensive product marketing strategies to drive awareness, demand, and adoption of our SaaS solutions in the data security and data protection domain, integrating pricing strategy considerations.
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Drive overall account strategy, forecasting, and media planning for demand generation media teams. 3+ years of multichannel marketing experience with B2B clients across paid search, paid social, display, OLV/CTV, ABM, and Content Syndication.
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Driving customer demand: You'll partner closely with Site Operations and Marketing to develop a holistic a category marketing plan - including events, site placements, onsite & offsite traffic generation and promotions - ultimately driving consideration, traffic and conversion rate for the Baby, Pet, Beauty, and Personal Care categories.
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12+ years of marketing strategy & operations supporting demand generation for B2B technology businesses. Expert in driving digital journeys through digital marketing and demand generation programs.
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We are on the hunt for a dynamic Director of Demand Generation to help take our company's growth to the next level. Expert in optimization requirements at the different stages of the funnel, full-funnel performance marketing, and growth levers (acquisition, adoption/activation, monetization, retention.
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7+ years of work experience, and a proven track record of driving demand generation and pipeline growth at B2B SaaS companies selling to mid-market and enterprise customers.
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