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They will work closely with Deckers Global Analytics, Global Brand Marketing, Global Consumer Insights, and Global DTC teams to analyze key consumer segments, design contact strategies and develop new consumer capabilities (inclusive of content, contact, offer and loyalty considerations.
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Experience managing paid media budgets >$1M/yr, preferably for a DTC company. In-depth channel knowledge in Google, Bing, Programmatic, Meta, and TikTok. Kate Farms created the plant-based liquid nutrition category supporting health needs and is the #1 recommended brand today.
$149,644 a yearFull-timeExpandApply NowActive JobUpdated 14 days ago - UpvoteDownvoteShare Job
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Own Test & Learn roadmap for consumer engagement & loyalty across channels and collaborate with regional teams to develop controlled tests to measure real world impact of segmented/personalized strategies & new DTC/Omni-Channel capabilities and develop case studies for rapid socialization and global adoption.
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