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HOKA Global Loyalty & Consumer Engagement Strategy Manager
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Full-time
- They will work closely with Deckers Global Analytics, Global Brand Marketing, Global Consumer Insights, and Global DTC teams to analyze key consumer segments, design contact strategies and develop new consumer capabilities (inclusive of content, contact, offer and loyalty considerations).
- Your Impact The primary functions of this role, include but are not limited to:Manage the build and implementation of the global HOKA loyalty programManage the HOKA loyalty program roadmap, including its global expansion, ongoing measurement, optimization and development of new capabilities to ensure the program is delivering value to both customers and Deckers.
- Funnel customer retention/loyalty segments and data across marketing teams to drive acquisition strategy and targetingProvide stopgap strategy and executional support for regional marketing teamsWho You Are Highly analytical and data-driven decision makerStrong leadership skills and experience working across a large matrix organization with the ability to influence, work collaboratively, and gain consensus.
- Proven ability to identify, define and activate segment specific strategiesExcellent project and change management skillsSkilled at interpreting data and extracting key insightsDemonstrated ability to implement programs through effective use of communication skills in formal and informal settings.
- Champion of measurable wins, ability to effectively socialize across the organization to rally adoption.
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