Senior Search Engine Optimization Manager (SEO)
DescriptionD.R. Horton, Inc., the largest homebuilder in the U.S., was founded in 1978 and is a publicly traded company on the New York Stock Exchange. It is engaged in the construction and sale of high-quality homes designed principally for the entry-level and first time move-up markets. The Company also provides mortgage financing and title services for homebuyers through its mortgage and title subsidiaries. Please visit our website at www.drhorton.com for more information.D.R. Horton, Inc. is currently looking for a Senior Search Engine Optimization Manager (SEO). The right candidate is responsible for the strategy, execution, and performance of organic search initiatives across national and multi-market operations. This role oversees technical SEO, content strategy, and local search optimization to improve search visibility, increase qualified traffic, and support lead generation across all markets.Essential Duties and Responsibilities include the following. Other duties may be assigned.Develop and implement enterprise SEO strategies across national, regional, and division-level priorities to support traffic and lead generation objectivesEstablish scalable SEO frameworks to support multi-market operations, ensuring consistency, governance, and performance visibilityOversee technical SEO, including site architecture, crawlability, indexation, internal linking, and page performance optimizationPartner with web and technology teams to implement SEO best practices, including Core Web Vitals, structured data, and mobile optimizationDirect keyword and content strategies aligned to search intent, including national and local search optimizationManage local SEO programs, including listings management, data accuracy, and optimization of local search visibilityEstablish and maintain performance measurement frameworks, including KPI tracking, reporting, and attribution alignmentAnalyze SEO performance across markets, identify gaps, and implement targeted optimization strategies to improve resultsCollaborate with paid search, analytics, content, and CRM teams to align organic and paid search strategiesManage external SEO vendors and maintain standards for execution, reporting, and performanceConduct all business in a professional and ethical manner to serve customers and increase the goodwill and profit of the companyQualificationsEducation and/or ExperienceBachelor’s degree in Marketing, Business, Analytics, or related field7–10+ years of SEO experience, including technical and content SEOExperience managing SEO for enterprise or multi-location websitesAbility to translate search performance data into actionable strategies and improvementsAdvanced knowledge of search engine optimization practices, technical SEO principles, and search ranking factorsAbility to apply common sense understanding to carry out instructions furnished in written and oral form or via DRH applicationsAbility to sit for majority of 8-hour workday; use hands and fingers to handle or feel; reach with hands and arms; talk and hear. Specific vision abilities required by this job include close vision and peripheral visionThe noise level is generally moderatePreferred QualificationsExperience with SEO toolsExperience with large CMS platforms and templated page structuresExperience managing local SEO programs at scaleCome join a winning team with a Fortune 500 company! We are growing fast and are looking for enthusiastic attitudes and team players to join our success. We offer an excellent benefits package including:Medical, Dental and Vision401(K)Employee Stock Purchase PlanFlex Spending AccountsLife & Disability InsuranceVacation, Sick, Personal Time and Company HolidaysMultiple Voluntary and Company provided BenefitsBuild YOUR future with D.R. Horton, America’s Builder. #WeBuildPeopleToo