Vice President of Marketing

Freelance Vice President of Marketing (PR Agency)Contract / Fractional Role (Not Full-Time / Potential to Convert)Immediate StartOverviewWe are seeking a seasoned, strategic, and hands-on Freelance Vice President of Marketing to lead and execute marketing initiatives for a fast-paced public relations and digital agency. This is a high-impact, fractional role designed for a senior marketer who can both set direction and roll up their sleeves to drive measurable growth.The ideal candidate brings an entrepreneurial mindset, strong agency experience, and a proven ability to translate brand positioning into demand generation and visibility. You will act as a senior marketing leader without the need for a full-time commitment, partnering closely with leadership to elevate the agency’s brand, pipeline, and industry presence.Key ResponsibilitiesStrategic Leadership & PositioningDevelop and execute a comprehensive marketing strategy aligned with agency growth goals across multiple practice areas (consumer, B2B, corporate, digital)Refine and articulate the agency’s value proposition, messaging, and positioning in a competitive PR landscapeIdentify market opportunities, trends, and audience insights to inform strategyDemand Generation & GrowthOwn and optimize multi-channel marketing efforts including content, email, SEO, paid media, and socialBuild and execute demand generation programs that drive qualified leads and new business opportunitiesPartner with business development teams to align marketing with revenue goalsContent & CommunicationsOversee creation of high-impact marketing assets including thought leadership, case studies, press materials, and executive communicationsGuide storytelling that highlights client success, agency expertise, and industry POVEnsure consistency across all internal and external communicationsPerformance & AnalyticsDefine KPIs and success metrics across campaigns and channelsTrack, analyze, and report on performance, providing actionable insights and optimization recommendationsLeverage CRM and marketing tools to measure pipeline impact and ROIIntegrated Marketing ExecutionDrive integrated campaigns leveraging paid, earned, shared, and owned mediaCollaborate cross-functionally with PR, creative, digital, and account teamsEnsure marketing initiatives support broader agency initiatives and client-facing efforts where relevantIndustry Presence & Brand BuildingLead strategy for awards submissions, speaking opportunities, and industry recognitionOversee participation in conferences, sponsorships, and eventsElevate executive visibility through thought leadership and media opportunitiesInternal CollaborationSupport internal communications and alignment across teamsAct as a senior marketing advisor to leadershipQualifications10–15+ years of marketing experience, ideally within a PR, communications, or integrated agency environmentProven success in a senior marketing leadership role (VP level or equivalent), preferably in a fractional or consulting capacityStrong expertise in demand generation, brand marketing, and integrated campaignsDeep understanding of content marketing, SEO, email marketing, and paid/earned media strategiesExperience with marketing technology stacks (CRM, analytics platforms, automation tools)Highly analytical with the ability to translate data into strategic decisionsExceptional communication and storytelling skillsStrong project management abilities with experience managing multiple priorities in a fast-paced environmentSelf-starter with a proactive, entrepreneurial approachEngagement DetailsFractional / freelance role (hours and scope to be defined based on candidate availability)Remote-friendly with occasional collaboration as neededFlexible structure with potential for ongoing engagementIdeal Candidate ProfileStrategic thinker who can also executeComfortable operating autonomously while collaborating with senior leadershipExperienced in scaling agency visibility and supporting new business growthBrings fresh ideas, but grounded in what actually drives results