VP, Product Marketing

Build Your Career with Ashley Furniture- Where Innovation Meets ComfortWho We AreAt Ashley, inspiring the love of home is at the heart of everything we do. As the world’s largest manufacturer of home furnishings, we’re more than a business — we’re a family driven by innovation, competitiveness, and an unwavering commitment to excellence. We persevere through challenges, push beyond the status quo, and constantly seek better ways to deliver an exceptional customer experience. Our solutions-first mindset and dedication to growth are why Ashley remains #1 in our industry.If you’re ready to grow, you’ve come to the right place. With a true “Growth Mindset,” Ashley Furniture invests in developing future leaders and helps every team member learn from the best in the business.If you are a current Ashley employee: Please login to your UKG account and apply using the internal job board.SummaryAshley Furniture Industries is seeking a Vice President of Product Marketing to build and lead a new, foundational function at the center of how we bring products to market across our portfolio of brands and furniture categories; from upholstery and casegoods to motion and bedding.This is a rare opportunity to build a Product Marketing organization from the ground up inside the largest furniture manufacturer in America. You'll build a 3–5-person team, establish the processes and standards that connect Merchandising and Design to Creative and Marketing, and create the product content infrastructure that serves as a source of truth across the business.ResponsibilitiesBuilding & Leading the TeamHire, develop, and lead a focused 3–5-person Product Marketing team organized around specific furniture categories and Consumer Insights.Establish team processes, workflows, and standards that scale as Ashley's brand and product portfolio grow.Set a high bar for talent; attract marketers who are both strategic and disciplined content operators.Connecting Product Vision to Creative ExecutionServe as the primary collaborator between Merchandising and Design teams to understand product intent, innovation, and seasonal priorities deeply.Translate product visions into clear briefs, messaging frameworks, and positioning documents that Creative and Marketing teams can activate.Ensure the product story is carried consistently from initial concept through final consumer-facing assetsStandardized Product Content & Source of TruthOwn the creation and maintenance of standardized product guides, the authoritative documents that define how every product should be positioned, described, and communicated across teams.Partner with Legal to ensure all product claims, feature language, and benefit statements are accurate and compliant.Work with Consumer Insights to validate messaging and ground claims in real customer language and behavior.Maintain version-controlled systems so that Sales, Retail Marketing, Creative, and other teams always have access to current, accurate product contentConsumer Insights RoadmapOwn and manage the Consumer Insights roadmap across business units—prioritizing research, studies, and data initiatives that inform product, positioning, and GTM decisionsPartner with internal stakeholders to surface insights that shape merchandising priorities, creative direction, and channel strategy.Ensure insights are synthesized and socialized in formats that drive action—not just reports that sit on a shelf.Cross-Functional LeadershipBuild trusted relationships with senior leaders across Merchandising, Design, Creative, Marketing, Legal, and Sales.Navigate a matrixed organization with clarity and influence, driving alignment without always having direct authority.Represent the Product Marketing function in enterprise planning conversations, ensuring the team's work and priorities are visible and valuedEducationQualifications required:Bachelor's degree in Marketing, Business, Communications, or related field.MBA or advanced degree preferredExperience12–15+ years in product marketing, brand marketing, or category leadership, ideally in home furnishings, consumer goods, or a multi-brand retail environment.Demonstrated experience building a team or function from scratch, not just inheriting oneStrong track record creating content standards, messaging frameworks, or product documentation that multiple teams rely onVP-level executive presence—ability to present to the C-suite and collaborate hands-on with content managersAdditional Qualifications, PreferredExperience working with Legal on claim substantiation and with Insights teams on research and validation.Experience managing a consumer insights function or roadmap.Natural collaborator who thrives working with creative, product, and commercial teams simultaneously.Background in large consumer retail/house of brands such as Target, Walmart, Wayfair, RH, Williams-Sonoma, Home Depot, Steelcase, or other omnichannel home or retail leaders.Work EnvironmentThis position is located in a climate-controlled office environment with standard lighting and moderate noise levels typical of professional workspace settings. The role primarily involves sitting at a desk for extended periods while working with computers, phones, and other office equipment. The collaborative environment includes interaction with team members and may require attendance at meetings, conference calls, and cross-departmental communications during regular business hours.Benefits We OfferHealth, Dental, Vision, Employee Assistance ProgramPaid Time Off; increases with years of serviceGenerous Employee Discount on home furnishingsProfessional Development OpportunitiesTuition AssistanceAshley Wellness Centers (location specific)401(k) and Profit SharingLife InsuranceOur Core ValuesHonesty & Integrity: Acts with transparency, discretion, and ethical judgment. Trusted to handle sensitive information and provide accurate, unbiased insights.(Dirty Fingernail: Takes full accountability for outcomes, not just tasks. Inspects details, ensures data accuracy, and follows through to completion.Continuous Improvement: Actively seeks better ways to improve templates, tools, and processes. Learns from prior initiatives and embeds lessons into standard work.Growth & Results Focus: Understands how transformation initiatives drive growth, cost reduction, and profitability. Keeps work aligned to enterprise priorities.Culture of Leadership: Leads through influence, reliability, and example. Builds trust across functions and supports leaders at every level.Customer-Centric & Boundaryless: Works across silos for the greater good of the organization. Ensures outputs meet the needs of executives, initiative owners, and teams.Operational Excellence: Demonstrates strong organizational discipline, attention to detail, and the ability to translate ambiguity into clear, executable tools.AboutInterested in learning more about Ashley Furniture’s Community Engagement programs, Environmental Stewardship, or our Core Values, click the links below:Corporate Social ResponsibilityView Our Corporate BrochureWe are an Equal Opportunity Employer and provide a drug-free working environment. While Ashley appreciates the interest of all candidates only those meeting specific position requirements may be contacted. This job description does not constitute a written or implied contract of employment. The company reserves the right to revise or change job duties and responsibilities as the need arises.Notice to Search Firms: We are not seeking assistance or accepting unsolicited resumes from search firms. We will not pay any placement, referral or other fees to any search firms unless we have agreed otherwise in a valid, written agreement for the specific position posted and signed by an authorized representative of Ashley Furniture Industries. Please note this position is not eligible for current or future employment sponsorship. Candidates must be legally authorized to work in the United States without the need for visa sponsorship now or at any time in the future.