SEO Strategist for a Digital Marketing Agency

Role OverviewThe purpose of the SEO Strategist is to build, manage, optimize, and oversee the entire SEO ecosystem for medical websites to ensure websites are properly structured, optimized, monitored, expanded, and positioned for long-term organic growth, local visibility, patient acquisition, and conversion performance.This role is not limited to basic SEO execution.The SEO Strategist is responsible for ensuring SEO systems are strategically functioning operationally and are being properly implemented by internal teams across all websites and SEO campaigns.Key Responsibilities1. Creating and maintaining standardized Core 30 SEO structures across all websites.2. Ensuring no website stagnates or falls behind competitively.3. All keyword targeting and search intent alignment.4.Ensuring live websites are actively maintained and properly optimized.5. SEO technical health and tracking accuracy.6. Ensuring websites support local SEO and Google Maps performance.7. Guiding SEO content strategy and implementation.8. Identifying SEO weaknesses and improving overall performance.🧠 Required Skills🔎 Core SEO Strategy & ExecutionStrong understanding of end-to-end SEO strategy development (technical, on-page, off-page, and content SEO)Expertise in building and maintaining standardized SEO frameworks or “SEO systems” across multiple websitesDeep knowledge of keyword research methodologies and search intent mapping (informational, navigational, transactional, commercial)⚙️ Technical SEO & Website HealthSolid experience in technical SEO audits and implementationAbility to diagnose and resolve issues such as:Crawlability and indexing problemsSite speed and Core Web VitalsStructured data/schema markupBroken links and redirect issuesFamiliarity with SEO tools such as Google Search Console, Screaming Frog, Ahrefs, SEMrush, or similar platforms📊 Analytics & Performance TrackingStrong ability to monitor and interpret SEO performance metrics (traffic, rankings, CTR, impressions, conversions)Experience ensuring tracking accuracy (GA4, GSC, Tag Manager setups)Ability to identify trends, drops, and growth opportunities across multiple domains🗺️ Local SEO ExpertiseProven experience in Google Business Profile optimizationUnderstanding of local pack ranking factors and Google Maps visibilityAbility to implement location-based SEO strategies✍️ Content & On-Page SEO StrategyExperience guiding or building SEO content strategies aligned with search intentStrong understanding of:Content clustering / topic authority buildingInternal linking strategiesOn-page optimization (titles, meta descriptions, headers, UX signals)🧩 Competitive & Strategic ThinkingAbility to perform SEO competitor analysis and gap identificationStrong sense of continuous improvement and proactive optimizationCapable of identifying underperforming pages and implementing recovery strategies📌 Required Experience3–6+ years of hands-on SEO experience (agency or multi-website management strongly preferred)Proven track record managing multiple websites or SEO campaigns simultaneouslyExperience working in fast-paced, performance-driven environments (agency or digital marketing setup ideal)Demonstrated success in:Improving organic rankings and traffic growthFixing technical SEO issues at scaleScaling SEO frameworks across multiple domains or clients⭐ Nice-to-Have (Optional but Valuable)Experience with programmatic SEO or large-scale site optimizationFamiliarity with HTML/CSS basics (for SEO implementation coordination)Experience collaborating with developers, content teams, and designers in cross-functional setupsKnowledge of AI-assisted SEO tools or automation workflowsTools This Role Should KnowGA4GBPScreaming FrogMangools SEMrushSEOgetsMicrosoft Clarity LeadSnapGemini, Claude Google DriveCanvaFigjamNotionOnepageGoogle Search ConsoleWhat We OfferCompetitive salary based on experienceOpportunities for professional development and continuous learning.A collaborative, growth-focused company culture.Puppies (yea! We have a few in-office)