Senior Performance Marketing Manager - Paid Search

Location: Clearwater, FloridaType: Full TimeDepartment: MarketingWhy Wholesome?At Wholesome Goods, we’re more than a workplace — we’re a collective of passionate creators, thinkers, and brand builders redefining the direct-to-consumer experience. We champion quality products that make everyday life better — from wellness supplements for humans and pets to home essentials — and we bring that same intention to how we work, connect, and grow together.We believe in:A healthy work-life balance with space to be yourself.Open collaboration, creativity, and plenty of laughter.People-first culture where your ideas matter.If you love solving real problems, building memorable brands, and working with great people — join our team!About the Team / RoleWe are seeking a Senior Performance Marketing Manager - Paid Search to own paid media strategy and performance across all brands and platforms.This role will oversee our paid acquisition efforts across Google, Amazon, Target, Bing, and emerging PPC channels, while acting as a strategic lead and mentor to our existing Media Buying team. You will be responsible for driving performance outcomes, setting strategy, prioritizing testing, and ensuring best-in-class execution across platforms.This role combines strategic ownership with hands-on execution. Especially in the early stages, you will work directly within ad platforms to deeply understand each brand, its audiences, bidding dynamics, and performance drivers. Over time, you will balance direct execution with oversight, ensuring high-quality strategy, optimization, and decision-making across all paid media efforts.Responsibilities:Strategy & OwnershipOwn paid media strategy across all brands and platforms, aligned to revenue, CAC, and growth targetsTranslate business goals into channel-level plans, budgets, and testing roadmapsEvaluate platform mix and expansion opportunities, including retail media and emerging channelsPartner with Marketing Leadership on forecasting spend, expected returns, and scaling opportunitiesHands-On Execution & OptimizationActively build, optimize, and troubleshoot campaigns to drive results. Oversee and Manage new campaign launches, testing initiatives, and periods of rapid scalingEnsure campaigns are technically sound, well-structured, and aligned with internal best practicesMaintain a strong understanding of how each brand’s unit economics, audience behavior, and lifecycle influence campaign strategyAttribution, Bidding & Data FluencyDevelop a deep understanding of attribution models across platforms and how they impact performance interpretation and decision-makingNavigate first-party tools, internal dashboards, and platform reporting to identify meaningful insights beyond surface-level metricsEvaluate and adjust bidding strategies on a per-brand, per-product basis, accounting for differences in margins, conversion behavior, and scaling constraintsIdentify data gaps or inconsistencies and work cross-functionally to improve measurement and reporting qualityTeam Leadership & CollaborationAct as strategic lead and mentor to the Media Buying team, providing guidance, feedback, and performance oversightReview campaign structures, optimizations, and testing plans to ensure quality and consistencyPartner closely with creative teams, PODs, and brand stakeholders to align messaging, offers, and creative directionCollaborate with Supply Chain and Operations to align paid media strategy with inventory availability, production timelines, and key seasonal periodsAdjust budget allocation and campaign emphasis to support sell-through of slow-moving or time-sensitive inventory while maintaining performance efficiencyEstablish clear processes, documentation, and best practices across paid media effortsPerformance & TestingMonitor performance across platforms, identifying trends, risks, and opportunitiesLead experimentation and A/B testing inside of campaigns when necessary across audiences, ad text and creative, and bidding strategiesDeliver clear, actionable performance reporting and recommendations to stakeholdersKey Skills5+ years of experience in performance marketing or paid media, preferably in DTC e-commerceStrong understanding of how paid search can influence purchases on Amazon or other marketplaces, and the ability to factor this into performance evaluation and budget decisionsStrong written and verbal communication skillsHighly organized, detail-oriented, and comfortable operating in a fast-paced environmentProven experience managing paid media across Google Ads and Amazon Ads, as well as other major platformsPrior experience managing or mentoring media buyers.Strong understanding of attribution concepts and platform-specific measurement limitationsExperience working with first-party data sources and internal reporting tools to inform campaign strategyAdvanced analytical skills; experience with Google Analytics and platform reporting is requiredProven ability to tailor bidding strategies and optimization approaches across multiple brandsPreferredExperience managing multi-brand or portfolio-style paid media accountsFamiliarity with additional retail media platforms (Target, Walmart, Chewy etc.)Experience partnering closely with creative teams on performance-driven creative testingWhat You’ll GainAt Wholesome Goods, the perks are as thoughtful as our products:Competitive compensationMedical, dental & vision with strong contributions401(k) programQuarterly product giveawaysUp to 50% employee discountWork-Life balanceInclusive, people-first environment where YOU matter…plus the chance to work with brands people love and trust every day.Who You AreA proactive problem-solverA collaborative communicatorPassionate about creating quality experiencesSomeone excited to contribute to a fast-moving, mission-driven team