Lead Programmatic Trader - Americas

Locala is the world's leading commerce media platform, leveraging consumer insights and location data to increase brand awareness, drive consumers to store, and deliver smarter business outcomes. Our proprietary technology enables local advertising and insights at scale, all while meeting the highest user privacy standards in the industry.Trading Lead OverviewThe Trading Lead is responsible for driving campaign execution excellence, performance optimization, and margin efficiency across all channels. This role acts as the central authority on trading strategy, deal structuring, and campaign performance, partnering closely with Pre-Sales, Customer Success, and Operations to ensure campaigns are executed effectively and deliver against client expectations. While maintaining visibility into inventory and supply, the primary focus is on how we buy, optimize, and scale media efficiently and profitably.ResponsibilitiesTrading Strategy & Execution LeadershipObjective: Ensure all campaigns are executed with consistency, efficiency, and strong performance outcomes.Define and standardize trading best practices across all channels:Display / MobileCTVDOOHAudio / OLVGuide: Campaign setup strategyBudget allocationOptimization frameworksEnsure consistency in: Naming conventionsCampaign structuresTargeting logicLead execution quality control: Reduce setup errorsImprove campaign readiness and launch timelinesPartner with teams to ensure alignment between strategy and executionPerformance Optimization & Trading ExcellenceObjective: Maximize campaign performance through continuous optimization and data-driven decision making.Monitor and analyze: Delivery & pacingCPMs / CPCsWin ratesConversion / visitation metricsDefine and implement: Optimization frameworksTesting strategies (A/B, formats, audiences)Identify: Underperforming campaignsOptimization opportunitiesProvide clear recommendations to trading teamsLead post-campaign analysis to inform future strategyMargin Management & Buying EfficiencyObjective: Ensure campaigns are executed in a way that protects and improves margin.Partner with Pre-Sales on: Deal structuringMedia mix optimizationMonitor: Cost vs. sell priceMargin performance by campaign / channelIdentify: Inefficiencies in buying strategyOpportunities to improve margin through optimizationSupport teams in: Adjusting inventory mixImproving cost efficiencyFlag risks early: Underperforming or low-margin campaignsDeal Strategy & DSP / SSP Execution (Deal ID Ownership)Objective: Ensure all deal-based and standalone campaigns are structured and executed effectively.Own Deal ID strategy and implementation: Define deal structuresSelect appropriate inventoryAlign with campaign objectivesOversee: PMP / PG / Open Exchange strategiesTroubleshoot: No-bid issuesUnderpacingAccess / targeting conflictsWork directly with SSPs / DSP partners to: Resolve delivery issuesOptimize deal performanceMonitor: Deal-level performanceWin rates and deliveryTrading Analytics & InsightsObjective: Turn campaign data into actionable insights to improve performance and strategy.Build and maintain trading performance dashboards (DV360, Fusio, etc.)Analyze: Publisher performanceChannel performanceSpend allocation trendsProvide: Weekly / monthly trading insightsIdentify: Performance trendsOptimization opportunitiesSupport: PCA / Tier 1 client insightsCross-Functional PartnershipPartner with: Pre-Sales – feasibility, media strategy alignmentCustomer Success – performance insights, client needsOperations – process and execution improvementsAct as: Go-to resource for trading-related questionsSupport: Complex / Tier 1 campaignsInventory Strategy & Supply Collaboration (˜20%)Maintain visibility into: Key supply partners (SSPs, publishers)Inventory performance trendsCollaborate with supply partners to: Unlock better rates or access when neededSupport: Inventory selection for campaignsProvide input on: Premium vs. scalable inventoryShare inventory insights with internal teamsYour Profile6-10 years in programmatic advertising with 2+ years in a senior or architect-style role managing large, Tier 1 accountsStrong experience with DSPs such as DV360, The Trade Desk, Amazon DSP, or XandrSolid understanding of campaign trafficking, ad operations, optimization, and troubleshootingStrong knowledge of publisher landscape is a plusSolid understanding of third-party measuring tools (IAS, Doubleverify) is a plusNice to Have / DifferentiatorsExperience managing Tier 1 or complex, multi-market campaignsStrong understanding of inventory, supply dynamics, and buying strategiesAbility to collaborate with external partners (DSPs, SSPs, publishers) to resolve issues and improve performanceExperience balancing performance with cost efficiency or margin considerationsBenefitsMedical, Dental & Vision Insurance – 100% paid for employee-only, 80% for dependents401k with Company MatchPaid Parental LeavePaid Vacation, Sick Time & HolidaysBase Compensation for this role is $110,000-$120,000 with up to $10,000 in bonusesJ-18808-Ljbffr