Ecommerce Manager - Advertising

Ecommerce Advertising ManagerKomar, a global leader in the design, sourcing, manufacturing, and distribution of high-quality sleepwear, layering, and intimates is seeking a high-performing Ecommerce Advertising Manager to own and scale performance marketing across our rapidly growing Amazon business.This role is responsible for driving incremental, profitable growth at scale - not simply managing campaigns. The ideal candidate operates with an owner’s mindset, combines deep platform expertise with strong business judgment, and consistently translates data into action, while working collaboratively with others. This is a high-impact role with direct accountability for revenue, efficiency, and market share.Key Responsibilities:Own end-to-end Amazon advertising performanceSponsored Products, Sponsored Brands, Display, Streaming TVDrive incremental growth by improving spend allocation, eliminating inefficiencies, and scaling new-to-brand demandDeliver measurable growth and efficiency outcomes across Amazon Advertising, tracked against core KPIs (TACOS, ROAS, CVR, New-to-Brand, etc.)Actively manage and evolve bidding strategy, budget allocation, and campaign structure to maximize return at scaleLaunch, optimize, and sunset campaigns based on performance, lifecycle stage, and strategic objectivesBuild and maintain clean, scalable campaign architecture and reporting system, ensuring limited competition across SKUs or brandsExecute against a balanced mix of defensive (brand protection), offensive (conquesting), and efficiency (profit optimization) strategiesLeverage AMC and advanced reporting to: Understand path-to-purchase and customer behavior; Identify true incrementality; Translate insights into clear, decisive strategic actionsLeverage Amazon Marketing Cloud (AMC) to analyze customer journey data, build custom audiences, and generate advanced insights to inform campaign strategy and measurementAlign advertising with inventory (WOS), using media as a lever to manage demand and avoid both stockouts and excess inventoryConduct ongoing competitive analysis (keywords, pricing, share of voice, new entrants/exits) and apply learnings to build targeted, strategic campaignsTrack, analyze, and actively grow market share within key categories and search terms, leveraging share-of-voice, ranking strategies, and brand metrics (e.g., new-to-brand %, branded search growth, customer acquisition trends)Own off-Amazon advertising strategy (e.g., paid social, display, influencer amplification) that drives traffic to Amazon, leveraging Amazon Attribution to measure impact and optimize cross-channel performanceOperate cross-functionally with brand, sales, operations, and Amazon team members to ensure aligned execution and shared accountabilityPartner with creative teams to ensure high-quality, performance-driven assets are developed to support advertising effortsStay ahead of platform changes, competitive dynamics, and emerging capabilities, proactively adapting strategyWhat Success Looks Like:Consistent improvement in TACOS efficiency while scaling revenueClear demonstration of incremental / new-to-brand growthMeasurable gains in market share, share of voice, and brand health metricsEffective use of off-Amazon media + attribution to drive incremental demandStrong control over spend allocation and portfolio-level performanceAbility to quickly identify issues, act decisively, and drive measurable outcomesQualifications:3–5+ years of hands-on Amazon advertising experienceStrategic and resourceful thinker with strong business aptitudeStrong organizational and analytical skillsDemonstrated ability to drive efficiency improvements while growing revenueStrong analytical and problem-solving skills; able to turn data into clear actions and outcomesExperience managing complex, multi-brand or large catalog environmentsExperience in the Apparel industry desired