Marketing Lead

Key ResponsibilitiesDevelop and implement global marketing strategies across branding, digital, PR, analyst relations, events, social media, and ABMEnsure alignment with business objectives while tailoring messaging for regional markets with a consistent global voiceLeverage AI tools to generate insights and improve campaign performanceLead Generation & EngagementLead worldwide demand generation efforts in partnership with salesDesign and execute thought leadership and nurturing initiativesOversee event marketing and activations at key industry gatheringsRun digital campaigns and co-marketing initiatives with partnersSales EnablementSupport account-based marketing for strategic accounts in collaboration with sales teamsDeliver account insights, market research, and competitive analysisCreate sales materials, messaging frameworks, and enablement resourcesAssist major deal pursuits with customized content and executive engagementThought Leadership & Executive InfluenceProvide data-backed strategic guidance to senior leadersDevelop executive-level content to strengthen market positioningBuild relationships with industry groups, academic institutions, and mediaEngage analysts and represent the organization at global eventsMarketing Operations & Team LeadershipManage and mentor a distributed global marketing teamOversee budgets and track performance metrics such as leads, conversions, pipeline impact, and ROICoordinate planning calendars to align global and regional effortsUse AI-driven analytics to refine campaigns and contentProduce case studies and customer success storiesSuccess MetricsGrowth in marketing-driven pipeline and revenueEngagement levels across target accountsBrand visibility and digital reachEfficiency of demand generation (cost per lead, conversion rates)ROI from events and sponsorshipsQualifications15+ years of B2B marketing experience in consulting, tech, or professional servicesDemonstrated success with global, integrated marketing programsFamiliarity with AI-enabled marketing tools preferredStrong communication and executive storytelling abilitiesStrategic thinker with strong operational execution skillsMBA or equivalent in Marketing, Business, or a related fieldExperience leading cross-functional teams in complex, matrixed environments