Local SEO Specialist

Local SEO Specialist (Remote – LATAM)Schedule:Full-time (40 hrs/week, U.S. overlap)Overview:Our client, a boutique U.S.-based SEO agency, is looking for a Local SEO Specialist to take full ownership of campaign execution and day-to-day fulfillment.This is a hands-on role focused on Google Business Profile optimization, local rankings, and lead generation for service-based businesses. You’ll play a key role in scaling operations by delivering high-quality, detail-oriented work independently.Key Responsibilities:Manage and optimize Google Business Profiles (GBP)Build and audit local citations across directoriesPerform localized keyword research (geo-targeted searches)Monitor and report on local SEO performanceCollaborate with internal teams and developersMaintain high-quality execution with strong attention to detailWrite and optimize local content (service pages, blogs, GBP posts)Conduct backlink research and outreachSuccess in this role:Deliver consistent, high-quality local SEO execution with minimal oversight, improving visibility and lead generation for clients.Requirements:2+ years of hands-on experience in local SEO (not general SEO)Strong experience with Google Business Profile and local rankingsExperience with tools like Ahrefs, BrightLocal, or similarProven experience building and auditing local citationsStrong attention to detail and ownership mindsetAbility to work independently in a remote environmentAvailability to overlap with U.S. business hoursNice to Have:Experience in home services industries (HVAC, plumbing, etc.)Experience in boutique or small agency environmentsBasic knowledge of Google Ads for local lead generationWhy Join Us:Join a high-quality, boutique agency with strong client retention, where your work will have a direct impact. This is a long-term opportunity with growth as the company scales.