JR Performance Marketing Analyst

Bare Home | Forest Lake, Minnesota, United States (On-site)About Us:JP Ecommerce has been named one of the top-ten, fastest growing businesses in Minnesota by Inc. 5000 for the past four years in a row. We provide customers with high-quality bedding through our brand Bare Home. As a leading textile retail company, we source premium products from key regions including China, India, Pakistan, and Turkey. Our commitment to excellence has earned us a reputation as an industry leader in sustainable and ethical textile sourcing.What sets us apart is our entrepreneurial, collaborative environment where team members can quickly see their ideas transform into action. At Bare Home, you'll experience the satisfaction of ownership over projects, working alongside friendly, dedicated colleagues in a fast-paced setting where no two days are the same.Position Overview:We are a fast-growing direct-to-consumer (DTC) bedding brand seeking a Junior Performance Marketing Analyst to join our in-house team and drive our paid advertising and content optimization strategy. This entry-level role is ideal for a recent college graduate with a degree in statistics, data analysis, analytics, or a related field, eager to apply their analytical skills to set up, create, and optimize ad campaigns while analyzing performance and content across multiple platforms, including Google Ads, Meta Ads, Bing Ads, Amazon Advertising, Criteo, Target, Walmart, Kohl's, Wayfair, and Bed Bath & Beyond. No prior experience is required—just a passion for data-driven marketing and a desire to grow with our brand.Key Responsibilities:Ad Campaign Management:Set up and create PPC campaigns on Google Ads, Meta Ads, Bing Ads, Amazon Advertising, and retail partner platforms (Criteo, Target, Walmart, Kohl's, Wayfair, Bed Bath & Beyond)Optimize campaigns by adjusting bids, targeting settings, demographics, and ad creatives to maximize ROAS and conversionsDevelop compelling ad copy and visuals that align with our sustainable bedding brand identityPerformance Analysis:Analyze campaign performance using tools like Google Analytics, TripleWhale, and Looker Studio to track KPIs (e.g., ROAS, CPC, conversion rates)Evaluate keyword performance and targeting settings to refine campaign strategiesConduct A/B testing and audience segmentation to improve ad effectivenessContent Analysis:Analyze marketing content, product listings, product page content, and ad content to ensure alignment with brand goals and customer appealProvide data-driven recommendations to optimize content for conversions and engagementWebsite Analytics:Monitor website analytics via Google Analytics and TripleWhale to assess user behavior, traffic sources, and conversion funnelsIdentify opportunities to improve website performance and support retargeting effortsReporting & Collaboration:Generate actionable reports and insights to guide budget allocation and campaign adjustmentsCollaborate with our in-house team to integrate ad campaigns and analytics with Shopify and TripleWhale for seamless trackingQualifications & Requirements:Education & Experience:Bachelor's degree in statistics, data analysis, analytics, mathematics, or a related field Strong analytical mindset with coursework or projects in data analysis, statistical modeling, or data visualizationNo prior professional experience required; relevant internships, academic projects, or coursework in marketing or analytics are a bonusTechnical Skills:Proficiency in Excel or Google Sheets; familiarity with Python, R, SQL, or data visualization tools (e.g., Tableau) is a plusKeen interest in digital marketing and eagerness to learn PPC platforms (Google Ads, Meta Ads, Amazon Advertising, etc.)Familiarity with Google Analytics (GA4 preferred) and basic understanding of web analyticsDigital marketing bootcamp certification strongly preferred (University of Minnesota Digital Marketing Boot Camp or similar)Personal Qualities:Detail-oriented with strong problem-solving skills to interpret data and optimize contentExcellent communication skills and ability to work in a collaborative, fast-paced environmentSelf-motivated with ability to thrive in an entrepreneurial environmentPassion for data-driven marketing and measurable resultsEagerness to learn new platforms and adapt to changing marketplace dynamicsCertifications Preferred:Google Ads Search or Display CertificationGoogle Analytics certificationFacebook Ads Manager certificationAny other relevant digital marketing certificationsWhat Makes You Perfect for This Role:You're a recent graduate with strong analytical skills who's excited about applying data analysis to digital marketing. You love working with numbers, finding patterns in data, and using insights to optimize performance. You're eager to learn multiple advertising platforms and see how your analytical work directly impacts business results. You thrive in a fast-paced environment where you can quickly implement and test your ideas.Compensation & Benefits:Competitive Salary and career advancement working directly with CEOPerformance-based bonus opportunitiesMedical, Dental, and Vision InsuranceShort-term Disability and Life Insurance401(k) with Company MatchPaid Time Off and HolidaysProfessional development opportunities in a fast-growing companyWe are only considering candidates who:Currently live in Minnesota or the immediate surrounding areaCan reliably commute to our Forest Lake/Columbus location dailyAre available for in-person interviews at our officeApplication Process:To be considered for this exciting opportunity, please submit:Resume highlighting your analytical coursework, projects, and any relevant internship experienceBrief cover letter explaining your interest in applying data analysis to digital marketingAny relevant certifications, academic projects, or portfolio work demonstrating your analytical skillsSubmit your application to: mfreeman@barehome.com or wyeargan@barehome.comVisit us:https://barehome.com/At Bare Home, we strive to create a culture where all people come first. We are committed to attracting and retaining a diverse workforce. Therefore, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Bare Home is an equal-opportunity employer, and by doing so, we aim to sustain and promote an inclusive culture that supports future growth for all.