Performance Marketing Analyst

Digital Performance AnalystBare Home | Forest Lake, Minnesota (On-site)About Us:JP Ecommerce (dba Bare Home) has been named one of the top-ten, fastest growing businesses in Minnesota by Inc. 5000 for the past four years in a row. We provide customers with high-quality bedding through our brand Bare Home. As a leading textile retail company, we source premium products from key regions including China, India, Pakistan, and Turkey. Our commitment to excellence has earned us a reputation as an industry leader in sustainable and ethical textile sourcing.What sets us apart is our entrepreneurial, collaborative environment where team members can quickly see their ideas transform into action. At Bare Home, you'll experience the satisfaction of ownership over projects, working alongside friendly, dedicated colleagues in a fast-paced setting where no two days are the same.Position Overview:We are looking for an analytically sharp and intellectually curious Performance Marketing Analyst to become the go-to resource for performance insights across our entire business. This is not a marketing analyst role — we need someone who can sit at the center of data, tell us exactly what is happening across our channels and content, and guide our paid ad team, content team, and financial analysts toward smarter decisions. You will own A/B testing programs, build dashboards that actually get used, and translate complex multi-platform data into clear, actionable recommendations that move the business forward.If you love finding the story inside messy data, thrive on solving ambiguous business problems, and want your work to have a direct and visible impact on a $100M+ growing brand — this is your seat at the table.Responsibilities:Performance Analysis & Business IntelligenceAnalyze e-commerce performance data across all channels — Amazon, Walmart, Target, Shopify, and owned websites — to identify what's working, what's not, and where to actBuild and maintain Power BI dashboards tracking ROAS, CPA, CVR, CPC, CPM, CTR, LTV, and channel-level profitability for leadership decision-makingWrite and maintain SQL queries to extract, clean, and transform data from multiple platforms and systems into clear, reliable reportingInvestigate performance anomalies, diagnose root causes, and present findings with recommended action plans — not just observationsPartner with the Financial Analyst to support pricing strategy, margin analysis, and ROI/ROAS modeling across platforms and promotional eventsA/B Testing & OptimizationDesign, execute, and analyze A/B tests across email campaigns, website content, product listings, landing pages, and ad creativeTranslate test results into statistically sound, business-ready recommendations that the content and paid media teams can act on immediatelyContinuously monitor conversion funnels and user behavior to identify optimization opportunities across the customer journeyEvaluate promotional and pricing strategy effectiveness through structured testing and post-analysisPaid Media & Channel SupportWork directly alongside the paid ad team to provide data-driven guidance on budget allocation, campaign performance, and audience targetingEvaluate platform-specific advertising effectiveness across Google Ads, Meta, Amazon Advertising, Walmart, and TargetAssess email and SMS campaign performance and recommend segmentation and send strategy improvementsMonitor and report on competitive landscape data to inform channel and content strategyReporting & Cross-Functional CollaborationDeliver clear, concise performance reports and dashboards that tell a story — not just a data dumpCollaborate with marketing, finance, and operations teams to align analytics priorities with business goalsPresent insights and recommendations to leadership in plain language that drives decisions, not debatesSupport financial analysts with ad hoc analysis for pricing, cost, and profitability questionsQualifications:Education & ExperienceBachelor's degree in Business Analytics, Data Science, Economics, Statistics, Marketing Analytics, or a related quantitative field3–5 years of hands-on experience in an e-commerce analytics, digital analytics, or business intelligence roleDemonstrated experience working with significant advertising budgets and multi-channel e-commerce platformsMust Have:Excel: Expert-level — advanced formulas, pivot tables, financial modeling, and scenario analysisSQL: Proficient — independently write queries to extract, join, and transform data from multiple sourcesPower BI: Advanced — build and maintain dashboards from scratch including data modeling and DAX measuresA/B Testing: Hands-on experience designing, running, and interpreting tests with statistical rigorE-Commerce Platforms: Proficient working knowledge of Amazon Seller Central, Shopify, Walmart Seller Center, or comparable platformsCommunication: Ability to translate complex analytical findings into clear, actionable narratives for non-technical stakeholders and leadershipPreferred Skills:Google Analytics (GA4): Familiar to proficient — traffic analysis, attribution, and conversion funnel reportingKlaviyo: Familiar with email/SMS analytics, segmentation, and campaign performance reportingBI/Analytics Platforms: Experience with Triple Whale, Northbeam, or similar attribution and analytics tools a strong plusCertifications: Google Analytics, Google Ads, or Meta Blueprint certification preferredAdditional Tools: Familiarity with Tableau, Looker Studio, Google Tag Manager, or Intelligems (A/B testing) is a bonusTo Be Successful in This Role:You don't just report numbers — you know what they mean and what to do about themYou ask "why" before you ask "what" — and you dig until you find the real answerYou're comfortable working across teams and can communicate findings to a paid media manager and a CFO in the same morningYou hold yourself accountable for the accuracy and quality of your own workYou thrive in a fast-moving environment where data problems don't come with a clean briefYou are a self-starter who can independently prioritize, structure, and execute analysis without constant directionImportant — Local Candidates Only:We are a 100% on-site team based in Forest Lake/Columbus, Minnesota. We are only considering candidates who currently live in Minnesota or the immediately surrounding area and can reliably commute to our location Monday–Friday. Please do not apply if you are located out of state or outside the region — we are not offering remote work or relocation assistance for this position.Why Go Bare?Competitive salary: $70,000–$90,000 based on experience and demonstrated skillMedical, Dental, and Vision InsuranceShort-Term Disability and Life InsurancePaid Family and Medical Leave (PFMLA)401(k) with Company MatchPaid Time Off and HolidaysA role where your analytical work is actually seen, used, and creditedRoom for professional growth and advancement within a rapidly scaling organizationCollaborative team culture where great ideas move fast from concept to executionJoin our talented and motivated team and help shape the future of Bare Home. We offer a competitive salary package, benefits, and the opportunity to make a significant impact on our company's growth and success.To apply, please submit your resume and a cover letter detailing your relevant experience — including specific examples of A/B tests you've designed, dashboards you've built, and analytical work that drove a meaningful business outcome — to mfreeman@barehome.com or wyeargan@barehome.com.We look forward to hearing from you!Bare Home TeamCome Visit us: https://barehome.com/At Bare Home, we strive to create a culture where all people come first. We are committed to attracting and retaining a diverse workforce. Therefore, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Bare Home is an equal opportunity employer, and by doing so, we aim to sustain and promote an inclusive culture that supports future growth for all.