Marketing Coordinator

About Us, McCoy RockfordWe are a full-service commercial interior partner dedicated to transforming workspaces that elevate productivity, engagement, and connection. We specialize in office furniture, architectural systems, flooring, and workplace solutions for organizations of all sizes, including corporate, education, healthcare, government, and small business environments. Through integrated services such as planning, design support, project management, and installation, we deliver seamless solutions from concept to completion. At McCoy Rockford, we believe thoughtfully designed environments empower people to do their best work.ROLE DESCRIPTION & RESPONSIBILITIESGENERAL DESCRIPTION:The Marketing Coordinator supports execution of marketing initiatives, proposal development, and sales enablement activities that drive pipeline growth. This role ensures marketing efforts are delivered efficiently while maintaining strong alignment with sales and revenue objectives.DUTIES AND RESPONSIBILITIES:Sales EnablementMaintain sales document repositoryExecute marketing plans, campaigns, and content updatesMaintain marketing materials, collateral, and databasesLead the end-to-end RFP and bid process from intake to submissionReview RFP requirements and develop a clear response strategy and timelineManage proposal calendars, deadlines, and deliverablesCoordinate bid/no-bid decisions with leadershipProposal Development and SupportSupport development of client presentations and pitch materialsPrepare teams for oral presentations or interviewsAlign messaging across written proposals and live presentationsTrack marketing performance, pipeline activity, and ROIMaintain reporting for campaigns and lead generationDevelop compelling, client-focused proposals aligned with win strategyTranslate technical, operational, and pricing inputs into clear, persuasive narrativesTailor responses to reflect client needs, industry trends, and competitive positioningEnsure proposals highlight value, differentiation, and brand strengthsEstablish and improve proposal processes, workflows, and tools as neededTrain and guide team members on proposal processContent Management & Quality ControlEnsure brand consistency across all materials and communicationsMaintain and update a proposal content library (templates, case studies, resumes, boilerplate)Ensure all submissions are accurate, compliant, and high qualityReview proposals for consistency, tone, branding, and completenessManage version control and final packagingCollaborate with finance and leadership on pricing strategy and structureEnsure alignment between scope, pricing, and client expectationsSupport development of competitive and profitable bidsCompliance & Risk ManagementImprove workflows and tracking systems for marketing activitiesEnsure proposals meet all RFP requirements and submission criteriaIdentify and mitigate contractual or commercial risksCoordinate with legal or leadership on terms and exceptionsMaintain compliance with internal policies and external regulationsMarketing Execution, Event & Coordination SupportMaintain external content, sites and updatesDevelop newsletters, PR content, and marketing materialsCoordinate events, sponsorships, and conferences with Client Engagement Team, Sales and other cross functional teams as neededSupport compelling, client-focused narratives that clearly communicate valueDevelop and maintain case studies, project profiles, and client success storiesCreate reusable marketing collateral for proposals and business developmentBuild and manage a content library (boilerplate, resumes, visuals, testimonials)Ensure messaging reflects market trends, client needs, and competitive positioningCreate and align win themes, key differentiators, and positioning strategyEnsure proposals tell a cohesive story from start to finishPerformance TrackingSupport logistics and travel coordination for sales initiativesTrack win/loss data and proposal performance metricsLead post-submission debriefs to identify improvementsContinuously refine proposal processes, templates, and strategiesStay informed on market trends, competitors, and client expectationsWhat Success in This Role Looks Like:Success in this role is demonstrated by consistent execution of marketing initiatives that support pipeline growth and sales efforts. The Marketing Coordinator delivers accurate reporting, strong collaboration, and timely support across marketing and sales functions.KEY SELECTION & SUCCESS FACTORSWORK EXPERIENCE:5+ years of experience in marketing, communications, or related fieldExperience supporting proposals, sales enablement, or campaign execution preferredExperience in a fast-paced, deadline-driven environment preferredEDUCATION REQUIREMENTS:* Bachelor's degree in Marketing, Communications, or related field preferred* Equivalent work experience may be consideredPREFERRED QUALIFICATIONS:Strong written and verbal communication skills with attention to detailExperience with digital marketing tools, social media platforms, and content managementAbility to manage multiple priorities and meet deadlines in a dynamic environmentProficiency in Microsoft Office (Word, Excel, PowerPoint)Experience with Adobe Creative Suite (Illustrator, Photoshop, InDesign) preferredBasic understanding of web content management and marketing analyticsStrong organizational and project coordination skillsAbility to work independently while collaborating cross-functionallyHigh attention to detail and commitment to quality deliverablesWORK ENVIRONMENT: (overtime, travel, physical demands, conditions)The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.Employee occasionally lifts 2-3 reams of paper and customer files, especially during archiving.Weight up to 12 pounds; Height floor to 36 inches; Frequency up to 2 times per weekEmployee occasionally carries paper from the copy room to fill printer. Weight up to 12 pounds; Distance up to 300 feet; Frequency up to 2 times per weekEmployee occasionally pushes or pulls an office chair. Force up to 7 pounds; Distance up to 50 feet; up to 1 time per weekEmployee occasionally climbs main stairs or stairs to warehouse at main location to meet with customers in lobby display area, to access parts in warehouse, and interact with other operational departments. Height 1 flight; Frequency up to 3-5 times per dayEmployee occasionally walks on level surfaces to: interact with all operational departments, retrieve needed materials, to access lobby display, and attend meetings. Duration 45 minutes per day; Distance up to 1,500 feet per dayEmployee occasionally stands on level surfaces during interaction with customers and other personal. Duration 30 minutes per dayEmployee continuously sits using the computer, talking on the phone, processing project paper work, and attending. Duration up to 7 hours per dayEmployee constantly reaches out during work at desk. Height forward reach waist to chest; Frequency up to 30 times per hourEmployee must rarely bend, squat, stoop, or kneel during filing tasks.Employee is occasionally exposed to ambient temperatures in the warehouse.Work overtime as needed.