Marketing Specialist

Product Management & Go-to-Market Strategy SpecialistCompany: Korea Ginseng Corporation, Jung Kwan JangLocation: Cerritos, CaliforniaJob Type: Full-time (1 opening)About UsWe are the world’s No. 1 Ginseng Brand and manufacturer, headquartered in South Korea, boasting over 127 years of authentic history and heritage. As we rapidly expand our footprint in the mainstream US market, we are introducing diverse product lines and supporting them with dynamic marketing initiatives.We are looking for an aspiring, forward-thinking candidate to join us on this fast-growing journey. If you are a strategic thinker who thrives in an entrepreneurial environment and wants to make a major impact in the wellness space, we want to hear from you!Who We Are Looking ForThe ideal Product Manager is a self-motivated, proactive, and detail-oriented professional with exceptional communication and data-analysis skills. You should be highly insightful, possessing a deep understanding of the packaged food & beverage market, healthy food and dietary supplement trends, and evolving consumer lifestyle shifts.Roles & ResponsibilitiesProduct Lifecycle & Development ManagementManage product development and the product mix, including designing price and cost structures.Lead product introduction and alignment between our HQ in South Korea and the US team.Work closely with R&D, manufacturers, and relevant suppliers.Design product labels in cooperation with the design team and HQ, ensuring all label statements comply with FDA regulations.Market Research & GTM StrategyDevelop end-to-end go-to-market (GTM) strategies and actionable execution plans.Analyze market competition and stay ahead of emerging market opportunities.Lead product concept creation, packaging design, pricing strategies, and consumer surveys.Analyze survey results to successfully identify consumers’ unmet needs and desires.Marketing & Sales SupportCreate compelling digital content for SNS, copywriting, product-concept boards, website content, sell sheets, and advertisements.Manage external agencies handling marketing, SEM, SNS, and other paid channels within the allocated budget.Support on/offline sales teams to empower and drive their sales activities.Operations & CollaborationCoordinate seamlessly with the supply chain management team regarding product shipping, assembly, and logistics.Report to the Manager or Director regularly and handle other duties flexibly as assigned.Required Skills & CharacteristicsExperience: 3+ years of full-time work experience managing products and marketing content specifically within the food & beverage or dietary supplement industries.Language: English native speaker. Bilingual skills in Korean & English (both written and verbal) are required to communicate effectively with HQ.Culture: Previous experience working within Asian or Asian corporate cultures.Education: Bachelor’s degree preferred.Technical Proficiency: Highly developed analytic and creative thinking skills. Proficient in MS Office, AI platforms, and audio/video editing programs.Work Style: Proven ability to multitask, prioritize effectively, and work independently as a self-directed team player.Travel & Legal: Valid legal driver’s license and capability to drive. Willingness and flexibility to take business trips as needed. Must be legally authorized to work in the USA.How to ApplyIf you are ready to shape the future of a global heritage wellness brand in the US market, please click "Apply" and submit your updated resume.